In Dubai, Clients Visit the Salon Every Week. Here’s What That Market Can Teach You
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Role Models: Elina Fedotova
A veteran esthetician brings her customized brand of organic skin care to a lucky group of clients.Q. How did you get your start in the industry?A. Originally from Russia, I came to the U.S. in 1991. Before emigrating, I had the degree of cosmetic chemist and herbalist. I was working in a beauty house
Boutiques in the Spa
By Suzelle TemperoAdding purses, scarves and jewelry to your spa’s retail area might seem like an easy, no-brainer way to boost sales. In fact, industry figures say that a boutique can represent anywhere from 25 percent to 40 percent of a spa’s total sales, and that a customer who buys products is more
Reflect: What Have You Done in Your Spa to Create the Best Environment for Clients?
“We keep our office and treatment rooms clean, clean, clean! No matter how beautifully decorated the office is, if it isn’t clean, the patient will go somewhere else. We treat our patients like family. Our staff knows the patients’ names when they walk in the door, are professional, friendly and
Lupe Guthrie's Personal Mission
a personal missionWho better to help women going through cancer than an esthetician who’s a cancer survivor herself? Lupe Guthrie, an 18-year veteran of the industry, was diagnosed with breast cancer October 2005, eventually leaving her job for 18 months before getting a clean bill of health. Leaving
Breast Cancer Awareness Month
a purchase for the causeMany manufacturers make it easy to participate and raise money for Breast Cancer Awareness Month by selling specially designed items, with a portion of each purchase going to various charities. Here’s just a sample of some of the beauty products your customers can buy during the
Ask Lisa: Spa Protocol, Business Etiquette, Managing Staff
Veteran esthetician Lisa Martin offers solutions for spa protocol, business etiquette and managing your staff.Hi Lisa,No matter how many times I ask them, I’m having a hard time getting my staff to do the little things, such as greeting guests properly and offering each one a beverage when they arrive.
Mountain Oasis: Allegria Spa at Park Hyatt Beaver Creek
When it comes to building a resort spa, Gaye Steinke, general manager of Allegria Spa in Beaver Creek, Colorado, is a bit of an expert. She served as spa consultant for the renovation and remodel of the property in 2006, helping to create a destination she calls “true to Colorado in materials” and
Winners of Summer 2008 EX•TRACTS
If you’re searching for something unique to add to your spa retail area for the busy holiday season, look no further than the Summer 2008 EX•TRACTS show and awards. Showcasing the latest in beauty and wellness, the awards were presented in five different categories, plus an overall best in show. And
Fall Spa Menu: Great Ways to Unwind
Fall is a good time to take a look at revamping your body treatment menu. To help clients nourish and prepare summer skin for cooler weather. If you’re looking to change or expand your menu, try one of these spins on body basics.thai herbal massageAdd an exotic twist to a massage by using Thai Herbal
Shala Dveirin: Eyebrow Design and Eyebrow Waxing
If you’ve built your business around hair removal, then you’ve surely come across bad brows from time to time. As Shala Dveirin is quick to point out, there is a big difference between eyebrow design and eyebrow waxing (or tweezing, threading, sugaring, etc). “People assume that when they are getting
Role Models: Neomi Roberson
A self-described tomboy and a mother of two boys, Neomi Roberson never imagined a suggestion from her husband would lead her to high-flying success in the beauty industry. Q. How did you get your start in the industry?A. By accident. I needed a job right away and my now-husband knew someone at Sephora.
Interview with Winner of Repêchage’s Spa de Beaute of the Year
In the beauty industry, Lois Christie and her company are often associated with hair. But this year, after winning Repêchage’s Spa de Beaute of the Year award—which recognizes overall excellence in the spa—it’s all about skin care for her, her staff and clients. q. How did you get your start in the
Renew Asks: “What New Treatment or Service Are You Planning to Add in 2009?
“I plan to add a Thai Facial Treatment. When I first received a Thai massage, I was amazed at how relaxed I felt afterward—it made me feel like I stood up straighter. For the new facial treatment, I will add the Thai massage stretching of the extremities and the neck and head area. There are physical
Facials: Not Just for the Face
What could be more luxurious than facials from head to toe? Enterprising estheticians have targeted them toward every nook and cranny. Soft, glowing skin is a priority for the face, but every body part can benefit from professional care. Beyond basic body treatments, body "facials" for almost every
Enlighten by Jan Marini Skin Research
Historically, aging has been seen as a condition involving lines and wrinkles. New research has shown that markers of age on the skin also include uniformity in color. In fact, uniformity has shown to be just as strong an indicator of age as lines and wrinkles, says Jan Marini, founder of Jan Marini
Ask Lisa: Moving to a Men's Salon
I am considering moving my clientele, mostly female, to a salon catering to men. How do I market myself and the salon in order to make my existing clients comfortable coming into to a “men’s salon” and how do I reach out and welcome future clients?—Dianne D. Hi Dianne,I think this could be a nice
Kama Sutra Massage Candles
The Kama Sutra Company has just introduced its new line of tempting massage candles. When lit, the wax in these candles melt to become a silky massage oil. To use, triim the wick to ¼-inch, light the candle and allow it to ...
by Staff