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In The Know|News|Jul 11, 2011

Spreading the Love

Last year, Matrix created a unique opportunity for six recent beauty school graduates with the Spread the Love campaign. Two hundred beauty school students and recent graduates applied. The final six would travel in pairs throughout the United States meeting salon professionals and finding out what we as hairdressers do. Read McIvor's blog and his stance on Matrix's "Spreading the Love."

In The Know|News|Jul 11, 2011

Farouk Systems Launches Into Space

Farouk Systems will be part of the historic final launch of NASA’s space shuttle program scheduled for July 8, 2011. Shuttle Atlantis will be the 135th and final launch of the 30-year space shuttle program.

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In The Know|News|Jul 11, 2011

Five Top Looks from the MTV Movie Awards!

Sunday’s annual MTV Movie Awards brought out the stars in film and music for a fun, relaxed night of red carpet photo-ops and presentations. We loved the looks of several stars, including repeat style star Emma Stone who was showing off a soft red hair color (we prefer it over her natural blonde, do you agree?).

In The Know|News|Jul 11, 2011

PBA Lobby Day in Washington D.C.

The Professional Beauty Association (PBA) recently held its annual Lobbying Day on May 25, 2011 in Washington D.C. Comprised of industry volunteers from all sections of PBA's membership, attendees converged on "the Hill" to meet with members of Congress and their legislative teams to promote the Small Business Tax Equalization and Compliance Act.

In The Know|News|Jul 11, 2011

Beauty Bash Benefits Susan G. Komen For the Cure

Emmediciotto Italy, was the presenting sponsor of this year’s Beauty Bash with the support of the National Latino Cosmetology Association. The Beauty Bash “Unity Now is a Tomorrow for Everyone” event, benefitting Susan G. Komen for the Cure, took place Saturday, May 14 in Miami Beach.

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In The Know|News|Jul 11, 2011

Eva Scrivo on Beauty

Eva Scrivo On Beauty, the sensational book designed for both clients and stylists, has just been launched on iPad books with a new "Enhanced Edition," complete with videos. I met with Eva at her salon Eva Scrivo Salon on Bond Street in NYC to learn more on this special day.

In The Know|News|Jul 11, 2011

Color America Whirlwind Experience

Color America in the Company of Patrick McIvor–NYC, featuring David Adams, Adrienne Rogers, Rodney Cutler and myself, was AMAZING. Attendees were treated to an amazingly special experience and I got to try out some new trick with my iPad. Most stylists just see the end product of a show, so I thought I would give an inside peek at the whirlwind of preparation that goes into prepping for a show.

In The Know|News|Jul 11, 2011

Farouk Shami Heads to Joplin, Missouri

Farouk Shami, founder and chairman of Farouk Systems, is personally traveling to tornado-ravaged Joplin, Missouri to help 60 salon professionals who lost their businesses, as well as offering support to the countless residents affected by the disaster.

In The Know|News|Jul 11, 2011

Barbie T3 Evolution Hair Dryer

I received this hair dryer in the mail recently and wow! What a hair dryer! This Barbie T3 Evolution Professional Grade Hair Dryer is a limited edition and it’s super lightweight and it quickly dries hair (13.5 oz weight with super speed drying provides ease of use and leaves more time for styling).

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