
In The Know

Chicago Beauty: America's Beauty Show 2018
For many Midwest beauty professionals, ABS is a must-attend event.

Stronger, Better, Faster Blonde, FREE
Wella is launching an end-to-end bond repair system: WellaPlex + FusionPlex. For the next 30 days, when you create a MyWellaStore.com account, you’ll receive a free FusionPlex $50 stylist kit on your first purchase.
Sponsored by Wella

Coty Professional Beauty Opens New NA Headquarters in Calabasas, CA with Open House and Ribbon Cutting
This new location brings together Wella Professionals, System Professional, Nioxin, Sebastian Professional, Londa Professional, Sassoon Professional, Clairol Professional, Wella Color Charm, OPI and ghd, under one roof.

L’Oréal Acquires Pulp Riot; Retains Thurston and L.A. Base
L’Oreal’s announcement reports Pulp Riot net sales of US $11 million in 2017, with its largest distributor in the U.S. being SalonCentric. The brand has also started international expansion.

Winners Announced in 3rd Annual Paul Mitchell Color Outside the Lines Competition
Grand prize winners receive airfare and hotel accommodations to attend the Paul Mitchell Gathering, where they will be recognized during an on-stage presentation. They will also have the opportunity to be part of a Paul Mitchell collection shoot.

WetBrush Pro Flex Dry Paddle
WetBrush Pro Flex Dry Paddle features heat resistant HeatFlex bristles with an open vented design that allows hair to dry faster.

INFUSION Truss
Infusion TRUSS is a moisturizer for all types of hair. It reconstructs, moisturizes, and provides extra shine and softness.

NovaLash Receives the Better Business Bureau's Winner of Distinction Award
The Better Business Bureau Awards for Excellence recognizes businesses and non- profits in the Greater Houston Area for their achievements and commitment to overall excellence and quality in the workplace.

What NovaLash is Doing About Lyme Disease Awareness
For more than 30 years, Sophy Merszei, CEO and founder of NovaLash, has been fighting the unpleasant and often debilitating symptoms of Lyme Disease. Merszei and Team NovaLash are set to bring awareness to this disease.
Sponsored by NovaLash

BotoHAIR by Inoar Professional
Inoar Professional's BotoHAIR smooths and acts like a filler, protecting the hair’s cortex.This formula contains proteins and various glossing agents that provide shine with a silky feel.

Barbercon 2018: A Global Celebration of Men's Grooming
Barbercon brings together thousands of barbers, cosmetologists, and brands from around the world on June 10 and 11 in Maspeth, New York.

Illusions of Shirlington Celebrates 25 Years In Business
Illusions of Shirlington is pleased to announce its 25th anniversary serving clients across the D.C. area. Under the leadership of owner Irma Wheeler, Illusions has become a fixture in the Shirlington community and an icon of creativity and customer service in northern Virginia.

Rockin' In Memphis: Intercoiffure's 2018 Spring Atelier
512 salon professionals were in Memphis, Tennessee for the most successful Intercoiffure Spring Atelier in the organizations history. Details here.

Goldwell and KMS Hold HairPlay in New York City
Goldwell and KMS held their annual Hair Play International Celebration at Gotham Hall in New York City. Hosted by the Kao Salon Division, artists from the two brands showcased the latest hair trends and techniques to the 400 salon pros in attendance.

CHI LAVA Pro Spin N Curl
Create glamorous bouncy curls or waves in seconds with the push of a button. Check it out and take it for a spin!

Here's Everything You Need to Know About the CHI LAVA Pro Spin N Curl
All your questions answered about the hottest tool in town.
Sponsored by Farouk Systems

Hair and Makeup Styling for Cinema Revealed in "Amazon Women from Mars" Live Event
Multi-media presentation at The Wella Studio LA led by Justin Frost will offer insight into what goes into creating hair, makeup, and the overall looks for film.




