In The Know

Personna Repackages with Input from Professionals

Personna has introduced a sleek new packaging design to professional barber and stylist communities.  By involving these professionals in the redesign process itself, Personna was able to identify and address any/all opportunities for ...

LMCA Announces New Licensing Program with Milady

Milady announced that LMCA has been named as its exclusive licensing agency.

IGORA ColorWorx by Schwarzkopf Professional

Schwarzkopf Professional now enables clients to experience striking haircolor, without a long-term commitment. Read more about the recent IGORA ColorWorx launch, which features eight different shades; from vibrant red, to fresh green, to dazzling purple.

Sponsored by Schwarzkopf Professional USA

America’s Beauty Show 2017 by Cosmetologists Chicago, March 25-27

Marking nearly a century as America’s favorite springtime beauty trade show, America’s Beauty Show 2017 by Cosmetologists Chicago will be held March 25-27,2017, at McCormick Place in downtown Chicago.

Two-In-One Beauty: Osmosis Colour Mineral Cosmetics Age Defying Treatment Concealer

A multi-tasking duo containing both a concealer and a twist up, skin plumping moisture balm, the Osmosis Colour Age Defying Treatment Concealer ($38) camouflages and corrects as it smooths fine lines and wrinkles with highly pigmented, buildable coverage.

2016 North American Trend Vision Winners Announced

The winners of Wella Professionals’ 2016 North American Trend Vision Awards were just announced Monday evening, July 25, in Las Vegas! The event brought together thousands of attendees, while contestants from the U.S. and Canada competed ...

Obliphica and MODERN Win at ICMAD for Healthy Hairdresser Program

Obliphica and MODERN SALON celebrated together July 25, 2016, at the Mandalay Bay Resort and Casino in Las Vegas at the ICMAD (Independent Cosmetic Manufacturers and Distributors) CITY awards.The Cosmetic Innovator of The Year ...

Ecru New York Launches Curl Perfect Collection

Ecru New York presents the new Curl Perfect Collection of products for clients with curly, wavy or coily hair. The collection consists of Hydrating Shampoo, Anti-Frizz Conditioner, Defining Styling Potion and Rejuvenating Moisture Mist.

Beauty & Pin-Ups Valor Superfine Hairspray

Beauty & Pin-Ups' new Valor lightweight, superfine hairspray delivers medium to high hold, ultimate flexibility, sheer protection and strength. Spray to style, shape, control and finish, plus layer it over and over again without creating ...

The 2016 NAHA Winners

The biggest night in hairdressing just wrapped up at the Mandalay Bay Resort and Hotel in Las Vegas, and the 2016 North American Hairstyling Awards' (NAHA) winners have all been announced!

INSPIRE, Entrepreneurs and 2017 Spirit of Life Honoree Announced

On July 23, 2016, at Mandalay Bay Resort in Las Vegas, NV, the Professional Beauty Association (PBA) and Cosmoprof North America (CPNA) hosted INSPIRE: A Night Celebrating Beauty Entrepreneurs. The evening featured the very popular Beauty Pitch ...

Professional Beauty Association and Cosmoprof North America Host Beauty Pitch 2016

Over 1,000 attendees gathered last night to watch Beauty Pitch 2016, a one-of-a-kind beauty competition, hosted by the Professional Beauty Association (PBA) and Cosmoprof North America (CPNA).  Six innovative beauty companies, in two ...

Wella Education Names 2016 National Instructor of the Year

After being nominated regional instructor of the year, Danielle Markley of Hays Academy was announced as Wella’s National Instructor of the Year for 2016. As instructor of the year, Danielle Markley was awarded an all-expenses paid trip to attend the National Trend Vision Awards in Las Vegas on July 25, where she will receive her instructor of the year award live on stage.

American International Industries Acquires Model in a Bottle

American International Industries (A.I.I.), a leading manufacturer and worldwide distributor of beauty products, today announced its acquisition of Model in a Bottle.

VersaLash 3D Fiber Mascara

VersaLash 3D Fiber Mascara is designed to instantly enhances the length and overall appearance of eyelashes. The mascara application process consists of applying a Transplanting Gel Mascara (step 1 and 3) and 3D Natural Fibers Mascara (step 2). ...

5 Products We're Loving This Week: Damage Control

Summer isn’t the most forgiving to skin, nails and hair. From damaging UV, drying chlorine and face-melting heat, repair- moisture- and priming-agents are key effects to look for when picking products for summer. Here are five of our ...

Giveaway: Get Mermaid Hair With Glam Seamless Extensions

The first things that come to mind when you hear a request for ombre, highlights or multi-colored mermaid hair are likely haircolor or lightening services. But to achieve these trends with no color or lightener required, extensions are a ...