
In The Know


In Dubai, Clients Visit the Salon Every Week. Here’s What That Market Can Teach You
Sponsored by BeautyWorld Dubai
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Spirit Spritzers Hit the Spot
18.21 Man Made Introduces the Spirits Spritzer — two scents of body sprays for an all-over, fragrant indulgence refresh!

K18 Expands Its Line with Care Products
Launched in December of 2020, K18's products work at the innermost layers to reverse hair damage in four minutes. The company expands its line with two new shampoo formulas.

Introducing Cosmo Prof’s 2022 Artistic Team
Cosmo Prof has announced the members for their 2022 Artistic Team! Here's how the retailer will expand the program to further meet stylist needs.

Meet Urban Alchemy: Personalized Professional Hair Care
Urban Alchemy introduces a line of customizable professional hair care for the U.S. market, with salon and consumer focused strategy.

Wella Company WE Create Virtual Event Returns for 2022
Wella Professionals reintroduces their largest virtual event, WE Create, coming September 18th.

Professional Beauty Association, BolognaFiere Group, and Informa Markets Announce Partnership
BolognaFiere Group, Informa Markets, and the Professional Beauty Association announced a collaboration to accelerate growth in the U.S. beauty and personal care industry.

ElixirMe Styling Essentials Introduces New Heat & Seal Spray
The new Heat & Seal Spray from ElixirMe Styling Essentials is heat activated to shape up shine and style.

Oribe Event Celebrates Cult Favorite Product and Hair Legend, Oribe Canales
The cult-classic product has been a go-to for adding texture and sexy shape to hair since it was first introduced in 2010. 12 years later, a limited edition version is unveiled in Los Angeles.

Lady Gaga Reveals New Bold Red Lip Lacquer
Haus Labs by Lady Gaga launches four bold shades. Get the look from her latest Chromatica Ball tour.

Olivia Garden Launches New Stylist Testimonial Video Series
The new videos launched by Olivia Garden are about educating stylists on why and how to use certain Olivia Garden tools in the salon.

CHI Launches LAVA PRO Hair Dryer
The new CHI LAVA PRO Hair Dryer uses its signature CHI LAVA Ceramic technology and comes with an autocleaning function.

Sutra Beauty Introduces New Styling Tools
Sutra Beauty launches two new products to their styling line: the interchangeable blowout brush and infrared curling iron.

L’Oréal Professionnel Awards $15,000 to Current and Future Cosmetology Students
Beauty Changes Lives and L’Oréal Professionnel announce the Spring 2022 "Inspiration Through Education" Cosmetology School Scholarship Recipients.

7,500 Salons Join the Strands for Trans Movement
The Strands for Trans movement is designed to create positive change for the trans community by seeking progressive trans-supportive legislation. It's most recent campaign, Transphobe Takedowns, is putting out messaging to lawmakers.

Matrix Introduces Two New Color Innovations
Matrix Introduces new Open Air Pre-Bonded clay lightener and SoColor Sync Acidic “Bronde” toners, for a flawless balayage.

Handsome App Launches Mastermind Coaching
Handsome is giving pros access to education and resources to advance in their careers through it's free app and through the launch of a new Mastermind space, a digital community where salon pros can access industry educators and coaches.

Barrel and Oak's Travel-Friendly Line Has You Covered
With the summer travel season in full swing, your clients need travel-size products to stay stylish on vacation.

