John Paul Mitchell Systems (JPMS), manufacturer of professional hair care and color, announced its partnership with Bees for Development, a non-profit organization dedicated to reducing poverty, building resilient livelihoods, and increasing biodiversity through sustainable beekeeping. This partnership coincides with a new extension to the Paul Mitchell the color line, formulated with sustainable, natural resource beeswax, with the all-new Cools Series.

Beeswax plays a leading role in Paul Mitchell’s permanent hair color line to maintain its rich, creamy consistency. JPMS sources the beeswax used to create these formulas from West Africa, where bees can pollinate plants year-round, contributing to the area’s biodiversity and helping uphold their ecosystems. The beeswax is sustainably sourced while also assisting local beekeepers in supporting their families and uplifting their communities.

With JPMS’ partnership, Bees for Development will help transform the lives of 200 Ugandan people with disabilities by educating and training their communities to achieve greater economic and social empowerment through beekeeping. According to Bees for Development, beekeeping allows income generation without destroying forests and other habitats. The organization has trained about 5,000 beekeepers, focusing on locally appropriate skills and knowledge.

Paul Mitchell the color’s new Cools Series is available in three Ash blue cool tones that provide soft control to the dominant pigment when lifting, without dull results.