
In The Know

Industry Veteran Brings Event Management Expertise to New Venture
Eric Z Horn, CMP has joined HelmsBriscoe as a Manager, Global Accounts in its Scottsdale, AZ office.

Smart Scheduling: Chatbots Can Increase Bookings, Reduce No Shows
To optimize time and resources, salons may want to consider using smart chatbots, easy-to-use software that conducts conversations with clients through text messages. This technology has become increasingly affordable and provides enhanced flexibility for salons.
Sponsored by Square

America’s Beauty Show by Cosmetologists Chicago Announces The 2020 ABS Global Image Awards Winners
The 2020 ABS Global Image Awards recognizes hairdressing talent on an international level. It celebrates the passion and artistry of professional and emerging stylists in a photo competition that features seven professional categories and two student categories.

Handsome App Launches for the Beauty and Barber industries.
More than jobs, Handsome is mission driven to help provide support and tools into a very nontraditional career choice.

Reopen Product Roundup: PPE, Partitions, and More
This PPE resource list for salons and stylists includes masks, capes, dividers, gloves, partitions, air purifiers, cleansers, and MORE. Visit the brand sites by clicking through to the brand names in this article to see more options to create a safe and healthy working environment during COVID-19.

Pravana Launches Stylist Transform and Empowerment Program
Pravana's promise is: "To empower stylists by providing them with superior products, unprecedented and unmatched in value,that will enhance their businesses and lives." When thinking about how it can live by these words during the COVID-19 crisis and help stylists, Pravana came up with it's newest initiative, the Stylist Transform and Empowerment Program (STEP Up).

Henkel Beauty Care Hair Professional Brands Launch Affiliate Program
Henkel North America’s Beauty Care Hair Professional brands have teamed up with a service provider and launched a comprehensive initiative to showcase their dedicated support to the hairstylist community with an e-commerce affiliate program

Join Sam Villa and Friends on Sunday to Support Hairdressers
Join the Socialathon this Sunday. Hear about it from Villa in this recent video interview.

Andreas Hogue Captures the 2020 Salons of the Year Design Competition
With its playful style and design surprises around the corner, Andreas Hogue Salon in Vernon Hills, Illinois, captures the 2020 Salon of the Year Grand-Prize title and the cover of the May/June issue of SALON TODAY.

Alfaparf Milano Launches Stylist Relief Fund and #SilverLinings Campaign
Alfaparf is asking stylists to share their #silverlinings story on Instagram. Stylists that share their stories are automatically entered to participate in the $400 dollar giveaway of the Alfaparf Milano Stylist Relief Fund.

How to Show Clients that Safety is Your Highest Priority
As salons around the country begin to reopen, clients will be looking for evidence that their safety is important to you. Now, there's a way to publicly demonstrate your team members have been trained and are adhering to recommended protocols.

BREAKING NEWS: Coty Professional Beauty to Sell Majority Stake in Brands
Coty and KKR signed a Memorandum of Understanding for KKR to acquire a majority stake in Coty’s Professional Beauty and Retail Hair Businesses at a contemplated enterprise value of $4.3 billion.
Help in Applying for Pandemic Unemployment Assistance
Tyler Turner launched a Facebook page to help stylists understand how to apply for Pandemic Unemployment Assistance (PUA) program benefits. It has been a labor of love and has offered invaluable support to self-employed beauty professionals.

Professional Beauty Federation of California Retains Law Group to Compel Governor to Reopen Salons
The Professional Beauty Federation of California (PBFC) has retained the Dhillon Law Group to file an emergency injunction against California Governor Gavin Newsom to compel him to reconsider his "months, not weeks" extension of his shutdown order for California beauty salons, barbershops, and beauty schools.

State Reopening Guide: PBA Provides Resources During the Pandemic
With over $1MM raised for the COVID-19 Relief Fund, a back-to-work safety & success plan, a new way to enter NAHA 2021, a state opening tracker, and legislation efforts to get dollars back into salons hands, PBA provides countless resources during the pandemic.

Sam Villa Rallies His Friends for a Stylist Support Event
On Sunday, May 17, 2020, stylist Sam Villa is bringing friends together as Hairdressers Supporting Hairdressers to unite for LIVE education and inspiration for stylists who are struggling. The fundraising event will benefit the PBA COVID-19 Relief Fund.

Wahl Contributing 50% of Wahl 1919 Purchases to COVID-19 Relief
Wahl Professional has partnered with the Professional Beauty Association (PBA) to support barbers and stylists who are out of work due to COVID-19. Throughout May, 50% of the purchase price of any 1919 by Wahl Professional men’s grooming line product will be donated to the PBA COVID-19 Relief Fund when customers go to the Wahl Professional website and use the code PBA at checkout.




