Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
by Anne Moratto
COVID-19 Survey Results: How Stylists and Salons Are Reopening
Since early March, MODERN has been sending Pulse Surveys to our community--short answer questionnaires, asking about how they are navigating the global COVID-19 pandemic--and then sharing the results.
by Staff
June 12, 2020
2 min to read
In 1924, a small business publication was launched, called MODERN BEAUTY SHOP. It was only six years after a global flu pandemic. More than nine decades later, MODERN SALON continues to support the beauty professional at every stage of their career.
Since early March, MODERN has been sending Pulse Surveys to our community--short answer questionnaires, asking about how they are navigating the global COVID-19 pandemic--and then sharing the results.
A recent study was sent out by email to a random sample of MODERN SALON’s qualified circulation list of salon professionals. It was sent on May 15, 2020 and results were tabulated on May 21, 2020.
51% of salon owners are having a tough time sourcing the PPE supplies you need to provide a safe and sanitized space
When it comes to taking clients temperatures, salons are almost evenly divided with 42% of salon owners plan on taking the temperatures of clients, and 43% not planning to
51% of salons are not planning to ask clients to fill out a no-fault waiver, 20% are, and almost 30% are unsure or have not decided
Almost 20% of salons plan to raise prices when they reopen
When asked which services they would be eliminating, 20% said waxing, 18% said blow drying
56% will be expanding their hours when they are able to reopen
When asked what they miss about not being in the salon, the overwhelming majority of responses were along these lines...
“I love what I do and I worked very hard to build my business. I feel like a piece of my heart is missing.”
“It’s my therapy, doing hair, and I miss being in the zone.”
“Love what I do and excited to see my clients.”
“Seeing clients, connecting with them.”
More In The Know
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Premiere San Antonio Presented by SalonCentric Achieves Record-Breaking Success in Historic Partnership Year
The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.
by Anne Moratto
House of Wella Los Angeles Brings Fall/Winter 2026 Trends to the Stage and Innovation to the Salon
Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.
by Anne Moratto
The Industry Remembers and Mourns Educator and Artist Dominique LyVar
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by Angela Reich
Brad Johns Dies at 70: A Friend Remembers the Celebrated Celebrity Colorist
Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.
by Anne Moratto
Salon Today 2026 Technology Guide
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Looking Inward: With Community at Its Heart, Davines Reinvents Its Pro Channel for North America
The Davines Edit reflects the brand’s passion for people and planet.
by Anne Moratto
RÜTE Wash Launches Shower Cap Designed for Crown Washing and Hair Extensions
RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.
by Anne Moratto
Premiere San Antonio Returns as a Must-Attend Beauty Trade Show in the Southwest
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by Anne Moratto
MODERN SALON Boot Camp Is Coming to Philadelphia
One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.
by Anne Moratto
Reddit Releases Its First Beauty-Specific Report: Conversations Around Beauty, Hair, Nail, and Skincare
According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.
by Anne Moratto
Entries Are Open for Wella Professionals’ Trend Vision Awards 2026
Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.
by Anne Moratto
Black Beauty Roster Hosts Beauty Expo Presented by SalonCentric in NYC
The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.
by Staff
Pro Beauty Pulse: A Monthly View of Industry Confidence
The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.
by Stacey Soble
ASCP, ISPA and PBA Receive 2026 Power of Associations Award for Esthetics Licensure Compact
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
by Stacey Soble
In Dubai, Clients Visit the Salon Every Week. Here’s What That Market Can Teach You
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai