
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
From technical tutorials to leadership programs and sales training, professionals from all sectors of beauty can access video content specific to their needs.

In response to a global pandemic and shelter in place orders that have changed how the professional beauty sector operates, Eufora International, a global leader in salon hair care, has launched Eufora.University, an online learning platform that gives all beauty professionals access to relevant and resource filled content designed to drive business, inspiration, and creativity forward. From technical tutorials to leadership programs and sales training, professionals from all sectors of beauty can access video content specific to their needs.
Visitors to www.eufora.university will find a curriculum that includes:
● Eufora Business Forward - Leadership Training
● Live Your Art - Technical Training
● Live Your Future - Eufora Educator Certification
● Eufora Sales University - Sales Consultant Training
● Events & Guest Speakers – Inspirational content
Eufora.University is curated by Sam Bewley, who works alongside his mother and Co-Founder of Eufora International, Beth Bewley, to ensure the original Bewley mission, vision, and values are carried forward in a meaningful way.
“We developed the platform not just to address technical training during social distancing, but to elevate all online education offerings for the future. The University allows us to extend our reach and provide much needed training and coaching resources for beauty professionals in all roles, from salon owner to stylist to sales; providing the systems and tools that can grow both the profitability and the culture of a salon," says Bewley.
Launched in May, Eufora.University currently offers many open access tutorials, along with subscriptions to valuable speaker content from their Virtual VisionQuest Leadership Program. The expansion plan includes Certification Programs that will allow Educators, Stylists, Salon Coordinators and Owners the opportunity to become certified in multiple areas of expertise.
About Eufora
In a category that’s crowded with rampant brand over promising, the Eufora voice stands out as honest, real and personal. It takes its cues from the vision of company founders, Don and Beth Bewley, who, in 1997, started a hair care company built on a foundation of passion, integrity and caring for the professional salon world. Today Eufora is recognized globally for a vision that extends beyond the innovation of people and planet friendly products, delivering on a promise to provide incomparable leadership programs and technical training to nurture and grow the next generation of salon professionals. To learn more please visit www.eufora.net.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai