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In The Know|News|Mar 17, 2012

Arik Efros on Negotiating a Contract

Arik Efros has negotiated dozens of contacts for beauty Professionals as CEO of the Eva Scrivo Artists Agency, including positions as brand spokesperson, radio and television contracts, book and on air host gigs positions. In this report and video, he offers advice.

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Career|Articles|Mar 16, 2012

You Can't Get Supernatural From a Supermarket: Here's Why

Goldwell's newest campaign, "You Can't Get Supernatural from a Supermarket," is designed to raise consumer awareness of all of the advantages of the professional, in-salon hair color service vs. at-home box color. In addition to a photo shoot in the April issue of MODERN SALON showcasing all the perks of professional color, we also caught up with Goldwell's Vice President of Education John Moroney, who also has more than 20 years of experience working as a salon professional, who said the campaign really strikes at the core of the industry—getting clients, and dollars, back into the salon.

Career|Articles|Mar 15, 2012

Rose-Inspired Updo from MODERN's Facebook: The How To

When we posted this rose-inspired updo on MODERN's Facebook page—it was love at first sight for our 52,000 Facebook fans. In fact, this updo, which was created by Beverly Melendez at Salon Pasca in Wilmington, Delaware, is MODERN SALON's most-requested updo tutorial of.all.time. Seriously. So, we got you the how to!

Career|Articles|Mar 9, 2012

How to Cast the Perfect Model for a Photoshoot

What should a stylist look for when casting models? How do you effectively screen and consult with models? What is the difference between casting a model for a photo shoot vs. a show or a class? Dimitrios Tsioumas, Goldwell International Artistic Master and NAHA Haircolorist and Editorial Stylist of the Year, gives practical and creative advice for picking the perfect model who wants to work with you again and again.

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Career|Articles|Mar 8, 2012

Hair Bow Updo: The How-To

MODERN's Facebook fans went CRAZY when we posted this pic of Vicki Desouza Houghton's "hair bow" updo on our Facebook page. In just an hour, this pic got 520 "likes", more than 50 comments, and 47 shares. Obviously we had to get the how to from Vicki!

Career|Articles|Mar 8, 2012

Hair Chalking: How-To Get the Dipped Dyed Look

COLORISTS! Every time MODERN SALON posts a pic on Facebook of someone sporting hair reminiscent of hair chalking, you guys go nuts! This last time I posted a pic from MODERN fan Theresa Ferrer Contreras, it got 445 shares, 1,580 "likes" and nearly 300 comments. EVERYONE loves this look!

In The Know|News|Mar 7, 2012

Oster Professional Eon

Featuring an adjustable and detachable titanium blade (000-1), the Eon offers five length settings and six guide comb attachments for unlimited styling possibilities. It includes the cleaning brush, blade oil and guards.

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