
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Shop popular brands from across the globe at ISSE Long Beach, January 24-26, 2015 for huge savings on the hottest professional tools and products. Here is a selection of the brands you can expect to see at this year's show: #1: Big Sexy ...

Shop popular brands from across the globe at ISSE Long Beach, January 24-26, 2015 for huge savings on the hottest professional tools and products. Here is a selection of the brands you can expect to see at this year's show:
#1: Big Sexy Hairspray & Play Hairspray by Sexy Hair (BOOTH 1525) Come by for your FREE sample of Spray and Play, the #1 hairspray used by professionals.
Special: Any 3 Sexy Hair products for $21
#2: Selfie Brush by Wet Brush (BOOTH 847) The Selfie Brush allows you to seamlessly take selfies while always looking your best! This brush doubles as a phone case, making it the perfect on-the-go accessory.
Special: $7.99 ($12.99 value)
#3: SC6 by Hikari Products Inc.(BOOTH 1004) Receive a free 6 pair scissor case when you purchase any pair of Hikari scissors.
#4.Hairlocs Extensions by Hairlocs (BOOTH 1576) Hairlocs Extensions from Hairlocs offers amazing quality hair at affordable prices giving you all four systems: I-Tip, Tape, U-Tip and Weft. Special: 10% Off.
#5. Uberliss Smoothing Treatment by Uberliss (BOOTH 730) Superior smoothing, shine, and humidity repulsion. Enriched with Keratin, Cysteine, and Buriti extracts. Formaldehyde Free since Day 1.
#6. Fake Bake Starter Kit by Fake Bake (BOOTH 2929) Fake Bake is the #1 Self Tanner on the market. Experience the most natural tan with no stains or dyes. Special: $40.00 ($61.50 value).
#7. HALOCOUTURE Extensions by HALOCOUTURE (BOOTH 830) HALOCOUTURE Extensions are 100% Remy Human Hair and damage-free. Brand new hair extensions and Hair Care Collection available now! Special: Receive a free shampoo, conditioner, and serum sample.
#8. GEM Pro Microcurrent/ Galvanic/ EMS Machine by SAIAN Natural Clinical Skincare (BOOTH 2927) SAIAN GEM Pro Portable Galvanic, EMS, Microcurrent is a unique, portable hand-held machine for professional use only. GEM Pro firms and tones the face and neck, reduces deep wrinkles, stimulates collagen production, and visibly diminishes the signs of aging.
Special: Save an extra $50 off
#9. EPIX by ORLY (BOOTH 1556) Debuting at ISSE, ORLY EPIX, the next big thing in the industry. Introducing a brand new category - flexible color.
#10. Glampalm Styling Irons by UNIL USA Inc/Glampalm (BOOTH 540) Save an extra $20 off the price of Glampalm styling tools at ISSE, for a total savings of 40% or more on retail price!
#11. ERGO Ionic Polishing Paddle by ERGO Research/ERGO Styling Tools (BOOTH 718) Individually molded ionic tourmaline infused pins allow special smoothing & shine properties for long hair. Perfect for blow drying and detangling; it’s two brushes in one!
Special: With a $25 minimum purchase receive a free ERGO Ionic Polishing Paddle.
#12. Migraine Miracle Professional Headache Kit by Migraine Miracle (BOOTH 3112) Save $30 on the Migraine Miracle Cold Stone & Aromatherapy Pro kit that retails for $150 but available to members for just $120!
#13. RefectoCil by CBON/RefectoCil (BOOTH 2827) Save an extra $8 off on RefectoCil Eyelash Perm Kit! The RefectoCil Eyelash Perm with nourishing formula from collagen & cysteine gives eyelashes a beautiful curl that will last up to 6 weeks. (Kit includes 18 Applications)
#14. RAZOR Edge Shears & Implements by Pacific Instruments Inc. (BOOTH 947) Surgical101 Shears are engineered for active hair professionals. Top quality, hand crafted Japanese 440C Stainless Steel makes these shears professionals’ first choice!
Special: Receive 50 % off Razor Edge Shears Japanese Stainless Steel 440C.
#15. Go2Brush by Lash La Rue/Go2Brush (BOOTH 1371) This revolutionary beauty brush will be your Go 2 brush for your kit or home use. 100% Hypoallergenic, this brush needs no dry time, it can be cleaned with 99% alcohol and is ready to use instantly. The Go 2 brush provides better flexibility over bristle brushes.
Special: Only $20.00!
#16. Anti-Aging Fresh Start Primer by Sorme Cosmetics (BOOTH 317) Infused with Revitalizing Demaxyl Peptide, this primer hydrates and firms while preparing the skin for silky smooth makeup application.
Special: Only $10.00!
#17. ColorCapsule by J Products/ColorCapsule (BOOTH 624) PBA Members receive an extra 30% off! Please stop by and see an innovative alternative to foil. You will see “The Difference is Clear”.
#18. DMK Customized Skin Collections by DMK Skincare (BOOTH 2501) DMK Skincare Collections – Advanced Cutting Edge Botanical Science with Innovative Technology - Age Management, Pigment Balance and Acne Control Collections.
Special: 75% off $135 Retail Cost
#19. Trial Size Acne & Anti Age Kit by Corrective Skin Care Clinic (BOOTH 3107) These trial-sized acne or anti-aging kits are a great way for clients to test the product before purchasing the retail size.
Special: $10 off either trial kit.
#20. LightStim LED Therapy by Lightstim (BOOTH 3119) 1-2 Lights for $135 each ($140 Show Price), 3-9 Lights for $130 each ($135 Show Price) and 10+ Lights for $125 each ($130 Show Price).
Special: $5 off show pricing for each hand-held devices.
#21. Age Beautiful by Zotos International (BOOTH 714) The professional anti-aging haircolor proven to fight all 5 signs of aging hair, now infused with moisturizing Vitamin E for shiny, healthy hair.
Special: FREE sample of Age Beautiful Haircolor and Developer
#22. Hold Tight by Johnny B Hair Care (BOOTH 1844/1940) Try our NEW product, Dope Texture Gel, for only $6! (4oz Jars Only)
Special: $25 ($28 value) PBA Members $20
#23. Envy Hair Collection Naturale Indian Human Hair by Envy Hair Collection (BOOTH 411) Our natural Indian human hair is offered in a natural state. All cuticles intact and unidirectional. Single donor hair that is true to length. No chemical processing or treating.
Special: 25% off
#24. ITAY Mineral Foundation 9 Gr + Kabuki and Bag by ITAY Mineral Cosmetics (BOOTH 639) Achieve the ultimate finish and natural looking, perfect skin with this 100% natural mineral foundation powder! ITAY Mineral Foundation keeps you looking beautiful with a youthful glow by using only all-natural ingredients that will not irritate your skin or clog pores.
Special: only $25
#25. Daily Concepts Your Body Scrubbers by Daily Concepts (BOOTH 2806) Clinically, Allergy, and Dermatologist tested, Natural Bath Accessories with “Worry-Free” replacement label and functional packaging.
Special: Buy any 2 Daily Concepts Scrubbers and get the 3rd Free!

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai