MENU
SEARCHPierce Mattie PR’s Picks For 2008 Buzz Words Best Used to Describe, Pitch, Sell Your Product in the Lifestyle, Beauty and Fashion Industries
Written by Shannon Nelson for Pierce Mattie Public Relations
Each year public relations professionals and industry brands are carefully constructing pitches to describe a product to editors and the media in a way that will vividly illustrate the look and feel of it and immediately prompt a response in return. As with previous years, there are always key buzz words being used and Pierce Mattie Public Relations has developed a list of the product descriptors best used to describe, pitch and sell your product in the lifestyle, beauty and fashion industries.
1. Consumers continue to lead stressful, busy lives; positioning your product as one that will provide peace and relaxation will continue to help it reach your desired target. Buzz words being used: Renewal, refreshing, nourishing, invigorating, effortless, rejuvenating.
2. Products that appear backed by science are also still being sought out. Buzz words being used to convey this: Revolutionary, propriety formula/blend, innovative, potent, patented, nutraceutical, botaniceutical.
3. While hype is often looked at with skepticism, consumers still seek a results-driven miracle product. Buzz words being used: Dramatic, exponentially, spectacular, results within minutes/hours/days.
4. As our economy doesn’t show signs of springing back to life anytime soon, consumers are looking for a way to stretch their dollar. Buzz words being used: Value, versatile, blend of function & fashion, functional.
5. There are also still many consumers that derive their sense of status from the high end products they purchase. Buzz words being used for this demographic: Premium, luxury, chic, opulent, premiere, exclusive.
6. The environment is on the forefront of consumer’s minds as we try to become “greener.” Buzz words being used: Sustainable, registered organic, organic, eco-friendly, ethical, exotic, rare, going green.
7. In the past year weight and shape continued to be a buzz in the fashion industry, especially as we head into New Year’s resolutions and onto swimsuit season. Buzz words that are eye catching are: Figure flattering, cinches your waist, minimizes, compliments, hides.
8. Health has become a priority and consumers are always looking for the healthy angle to your product. Buzz words being used: Probiotics, medical grade, wellness, wellness from within.
9. Baby boomers are over the “anti” everything description, they are responding to more positive terms. Buzz words are: Pro-age, preserving, image extending, youth extending.
10. Generation Me continues into 2008 with buzz words like: Generation C (content), MIY (make it yourself), SIY (sell it yourself), DIY (do it yourself).
About Pierce Mattie Public Relations: Pierce Mattie PR is a bi-coastal beauty, fashion and lifestyle public relations firm that represents Joico and Jane Iredale, among others, in the professional beauty industry. To learn more about Pierce Mattie Public Relations visit www.piercemattie.com or call 212-243-1431 (NY) or 323-469-5500 (LA).
Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.
As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.
The Davines Edit reflects the brand’s passion for people and planet.
RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.
Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.
One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.
A live education series explores the ideas, collaboration, creative decisions and processes behind the winning work.
According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.
Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.
The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.
The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai
The Good Patch is a leading wearable wellness patch brand, offering wellness and skincare patches that support everyday needs including energy, sleep, relaxation and more.
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
Ulta Beauty has announced its partnership with Black Beauty Roster to launch the pilot of All Textures Certification (ATC). The new program is aimed at addressing gaps in education within the beauty industry and raising the level of skills and guest satisfaction for all.
Mireya Villarreal, founder of From Chair to Boss™, is bringing together beauty industry leaders for a new one-day educational event designed to help salon professionals strengthen the business side of their careers. From Chair to Boss Live! will take place September 28 at the Hilton Oak Brook Hills Resort & Conference Center in Oak Brook, Illinois.
