
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
The Discover Beauty program, an exclusive initiative of Cosmoprof North America, celebrates its fifth successful year of matching leading retailers with emerging beauty and skin care brands in 2011. In this program, companies must be selected to participate in Discover Beauty, ensuring an array of unique, cutting-edge brands that are predicted to be the "next big thing." See the product round-up now.







The Discover Beauty program, an exclusive initiative of Cosmoprof North America, celebrates its fifth successful year of matching leading retailers with emerging beauty and skin care brands in 2011. In this program, companies must be selected to participate in Discover Beauty, ensuring an array of unique, cutting-edge brands that are predicted to be the "next big thing."
For these brands, show organizers arrange pre-scheduled sales meetings and events with key retailers. Here is a list of the final Discover Beauty line-up of companies for 2011: Consonant Skin Care, Dr. Kitzinger Skin Care, FIX Malibu, Gemology, Gorgeous Cosmetics, Helix-D, JolieMD, Karora Cosmetics, Layla Cosmetics, Nougat London, Rain Cosmetics, Sin-Care and Snowberry.
The Discover Beauty Affiliates are Barista Bath & Body, Kelly Teegarden, Kyoku for Men and TouchBack by ColorMark. These specific brands have limited distribution and are now working toward continuing to increase their exposure nationally and internationally.
Below is the final list of Discover Beauty and Discover Beauty Affiliate exhibiting companies:
BARISTA BATH AND BODY B3 (USA): This product line extends the delights of coffee beyond your morning cup of java. B3 products deliver shine, moisture, exfoliation-using natural and organic ingredients-free of parabens, sulfates and phthalates. Barista Bath and Body appeals equally to men, women, and coffee aficionados everywhere. b3products.com
Consonant Skincare (Canada): A premium natural and organic skin care line. consonantskincare.com
DR. KITZINGER SKIN CARE (Germany): Dr. Hugo B. Kitzinger specializes in plastic and reconstructive surgery at clinics in Germany and the USA. He studied the skin cells' self-renewal process, artificial cell growth, and worked out parallels to the biological process of skin aging. As an expert in the field of biomimetics, Dr. Kitzinger commissioned a team of scientists including dermatologists, pharmacologists and biochemists to conduct research for the DR. KITZINGER Health Care GmbH and the self-organization of biological systems turning factors of living nature into skin care products. drkitzinger.com. drkitzinger.com
FIX Malibu (USA): FIX is a luxury skin care clinic in Malibu, founded by Rebecca Giles, M.D. FIX targets signs of aging with active ingredients available in a simple, streamlined system. The philosophy is simple: Your skin doesn’t know how old it is. Trick it into looking and behaving younger! fixmalibu.com
Rain Cosmetics (USA): Rain Cosmetics is the first make-up line born in Las Vegas—inspired by the city's glamorous nightlife. With its sleek, chic packaging, richly pigmented colors, and high-definition finishes, Rain is rapidly becoming as famous as the city the products are named after. From Peepshow and The Strip to Velvet Rope and Stretch Limo, the eye shadows, lip glosses and foundations are synonymous with celebrity style. raincosmetcis.com
GEMOLOGY (France): Gemology provides synergy between the mineral and vegetable kingdoms with specific ingredients present throughout the product line such as the wise compounding of gems and rose petal extract, providing a unique Zen-like, soothing effect. Formulated with natural preservatives, free from parabens, alcohol, glycol, and silicone. gemology.fr/en/
GORGEOUS COSMETICS (Australia): Gorgeous Cosmetics is a color cosmetics make-up range, available in Australia, and is already carried at prestigious department stores like David Jones Australia. Gorgeous Cosmetics has a reputation for innovative products, meticulous attention to detail, and impeccable customer service standards. gorgeouscosmetics.com
HELIX-D (USA): The global research & development team collaborated with international labs to develop an effective anti-aging line. helix-d.com
JolieMD (USA): JolieMD Metamorphosis was created by Beverly Hills facial plastic surgeons, Dr. Solieman and Dr. Litner. Recently launching the Softening Serum and Enlightening Lotion, together these products combat anti-aging, acne and hyperpigmentation. joliemd.com
KARORA COSMETICS (Ireland): KARORA is an Irish eco-chic beauty brand that offers modern women a stylish and glamorous choice in the natural beauty category. KARORA’s botanical bronzing collection combines natural and organic formulas with the signature ingredients of acai berry and argan for skin firming and moisturizing properties. karoracosmetics.com
Kelly Teegarden (USA): Kelly Teegarden created her own 100 percent chemical-free skincare line out of necessity. Her new organic line, Kelly Teegarden Organics, was inspired by and emerged naturally during her realization that chemicals caused her to develop cancer. During this time, she was not able to find natural and chemical-free skincare products that met her high standards and she refused to compromise. kellyteegardenorganics.com
KYOKU FOR MEN (USA): Designed specifically with men’s skin in mind, Kyoku for Men combines tradition and innovation, coupling natural ingredients from Japan with technology that allows deep cellular changes within each dermal layer. kyokuformen.com
Layla Cosmetics (Italy): Fusing the latest in technology along with an Italian fashion influence, Layla reveals their newest collections for the first time to the U.S. market unveiling innovation and nail art to the industry. luxcongroup.com
NOUGAT LONDON (UK): Nougat London Limited is a collection of bath, body, and home products designed to create a spa experience at home. This year, Nougat is launching NGT by Nougat, their first grooming line for men. nougatlondon.co.uk
Sin-Care (Australia): Sin-Care has developed a line of skin care products specifically customized to fight lifestyle aging, which can cause significant aging to the skin. Customized Lifestyle Serums are a paradigm shifting, important new concept. Most anti-aging products address age alone while Sin-Care’s products address your lifestyle. sincare.com.au
SNOWBERRY (New Zealand): A natural anti-aging skin care brand whose philosophy is “more not less,” Snowberry from New Zealand contains peptides, anti-oxidants, super fruits, herbal oils, including extracts from New Zealand rainforest plants cultivated on Snowberry’s plantation. Snowberry products are also certified carbon neutral anywhere in the world. snowberrybeauty.com
TOUCHBACK BY COLORMARK (USA): The mission of TouchBack is to create specialized products for the care of color-treated hair. TouchBack+plus, scheduled for introduction at Cosmoprof North America, is an integrated line of products that extends the reach of the TouchBack marker for gray root coverage. TouchBack+plus goes beyond touch-up, addressing the color-cycle in its entirety. colormetrics.com
For more information on Cosmoprof North America Las Vegas please visit here or cosmoprofnorthamerica.com.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
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This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai