
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
A report from Lawn Love finds that the Big Apple and the City of Angels top the list.

With Halloween shaping up to be extra enchanting this year, Lawn Love did a little data magic to conjure up 2021’s Best Cities for Witches.
You won’t just find them wearing pointy hats, riding broomsticks, or boiling eye of newt in a cauldron — not the real ones, at least. Unfortunately, not every city encourages a charmed lifestyle, so where should you live if you want to cast spells and brew potions?
The company compared the 200 biggest U.S. cities based on access to tarot readers, astrology classes, and, of course, covens. It also looked for cities brimming with natural healers, herbalists, and metaphysical supply stores.
Check out the 10 witchiest (and 10 most cursed) cities below, followed by surprising findings from Lawn Love’s report.
New York, NY
Los Angeles, CA
Pasadena, CA
Jersey City, NJ
San Francisco, CA
Orange, CA
Hollywood, FL
Seattle, WA
Torrance, CA
Fullerton, CA
Laredo, TX
Moreno Valley, CA
Lubbock, TX
Amarillo, TX
Jackson, MS
Brownsville, TX
Toledo, OH
Olathe, KS
Enterprise, NV
Sunrise Manor, NV
The City That Never Sleeps is also the city of spells and sorcery: New York City bubbled up to the top spot in our ranking. As No. 1 overall, as well as No. 1 in both Covens and Supplies, it’s not hard to see why “The Witches of New York” flew ahead of other magical cities.
The Big Apple has plenty of witchy groups to join and supply shops to help you brew potions and cast spells. NYC is also home to Witchsfest USA, an annual festival where witches from around the country meet and participate in local workshops.
Los Angeles has more than movie magic. With more than 3,800 members in its Pagans & Witches Network and growing, the City of Angels takes silver in this ranking, while its suburb, Pasadena, claims bronze.
LA ranked high in Covens (No. 2) and Supplies (No. 3), meaning there are plenty of fellow witches to meet and supply stores to provide for all your witchcraft needs. On the other hand, Pasadena ranked second in both Health and Spirituality, thanks to the city’s abundance of healers, herbalists, tarot readers, and supernatural experts.
Nearby Orange (No. 6 overall) also ranked high in Spirituality (No. 4) and Health (No. 5) with plenty of psychics to consult and reiki healers to restore your energy. Torrance (No. 9) and Fullerton (No. 10) round out our top 10, with Torrance placing first in the Health category, owing to its many healers and yoga classes.
San Francisco (No. 5) continues the witchy vibes of the West Coast. The Golden City ranked high for its Supplies (No. 2) due to a high number of mineral, herb, and candle shops.
San Fran isn’t the only city in the West that’s suitable for seasoned witches, though. Its northern neighbor Seattle (No. 8) ranked high for its number of Covens, reaching No. 3 in that category with more than 1,600 members in its local Witches Meetup group.
The full ranking and analysis can be found here: https://lawnlove.com/blog/best-cities-for-witches/

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai