
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
One of New York City’s leading celebrity hair care expert and restoration specialists, Dr. Robert Dorin, Medical Director of True & Dorin Medical Group, has helped many of his patients with thinning hair. Here he offers his top 5 tips ...

Nioxin ad with long hair.
One of New York City’s leading celebrity hair care expert and restoration specialists, Dr. Robert Dorin, Medical Director of True & Dorin Medical Group, has helped many of his patients with thinning hair. Here he offers his top 5 tips on helping your client (and you!) grow hair longer and stronger:
Use a ammonium or sodium laurel sulfate free shampoo as other types of shampoo over strips the natural oils of the scalp and hair. Always use a deep moisturizing conditioner after every shampooing, leaving it on for at least 3-5 minutes, rinsing in cool not hot water.
Minimize shampooing frequency to two to three times per week if the hair is already damaged or dry. Always wash hair in warm (not hot) water and do a cool water rinse. The cool water will cause the keratin filled cells of the cuticle to clamp down and lay flat rendering the hair more shinny and insuring its natural integrity to protect the cortex of the hair shaft. Do not vigorously towel dry the hair rubbing it back and forth, as this lifts up the cuticle layer of the hair, making the hair rough and dull. Instead, use a super absorbent microfiber towel and gently blot the hair to absorb as much water as possible.
Try to minimize the use or time of exposure of heat styling tools such as blow dryers , curling irons and flat irons as these can reach temperatures if 125-175 degrees. This can cause the water in the cortex of the hair shaft to expand and pop through, lifting up the cuticle layer, causing weak points at these locations, leaving hair in a vulnerable state known as Bubble hair. If using heat styling tools, then apply a thermal protecting product to the hair just prior to use, as this can help minimize the deleterious heat effects.
Applying topical solutions that help preserve a healthy state or help repair the cuticle or cortex of the hair such as products that contain 18 MEA ( a natural lipid protectant layer of I damaged hair) can help rebalance moisture of the hair shaft and help strengthen the integrity of the hair shaft allowing hair to reach longer lengths before breaking. Over use of hair dyes and bleaching will actually damage the integrity of hair by removing the vital oils, and a natural protective lipid such as 18-methyleicosanoic acid (18-MEA) that protects and gives the hair shaft it's vital hydrophobic property. It also causes the protein structure to be altered and damaged as alkaline agents such as ammonium is used during the dying and bleaching process to lift up the cuticle layer giving access to the dyes and bleaching ( hydrogen peroxide) agents.
A healthily nutrient rich diet provides the body with all the essential vitamins, nutrients and antioxidants needed to help keep cellular metabolism running at an optimal level .Try to eat a diet that supplies the necessary vital nutrients for optimum hair growth:
o Eat lean cuts of beef, chicken, fish, eggs, low fat Greek yogurt, broccoli, kale, lentils for high quality protein. The essential amino acids are vital to our hair growth as our hair is made up of 97% protein.
o Eat salmon, mackerel, herring. Sardines, walnuts, avocado and flaxseeds for the essential omega 3,6 and 9 fatty acids needed to support supple, soft non-brittle hair.
o Eat foods rich in Vitamin A and Vitamin C to help support natural sebum production, the natural oil that conditions our scalp and hair protecting it from a dry itchy state. Foods rich in vitamin A are sweet potatoes, carrots cantaloupe, mangoes, pumpkin seeds and apricots. Foods rich in vitamin C are kiwi, oranges, pineapple, strawberries, red peppers and blueberries.
o Zinc and silica are minerals known to be important as cofactors in hair growth. Zinc can be obtained by eating foods like Brazil nuts, pumpkin seeds, pecans, fresh oysters and eggs. Foods rich in silica are mango, cucumbers, beans, celery and asparagus.
o Copper is a vital mineral that is necessary for the enzymatic production of melanin ( the substance responsible for giving hair it's native color) Foods rich in copper are kale, spinach, mustard greens, shiitake mushrooms and cashews.
o Recent studies have indicated that vitamin D is also important to hair growth. Foods rich in vitamin D include cow’s milk, shiitake mushrooms and salmon.
o Vitamin E helps our follicles in the production of keratin ( the major protein of hair) and helps fight against DNA damage from ultra violet radiation via exposure from the sun. Good sources of vitamin E are soybeans and nuts.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai