MENU
SEARCHTop educators and brands gathered together at Cosmoprof’s inaugural Best of the Best, a new brand of styling education at Casa Real at the Ruby Hill Winery in Pleasanton, California. Approximately 400 hairstylists, salon owners and ...
Top educators and brands gathered together at Cosmoprof’s inaugural Best of the Best, a new brand of styling education at Casa Real at the Ruby Hill Winery in Pleasanton, California. Approximately 400 hairstylists, salon owners and managers came together for the day-long educational experience. Guests enjoyed light refreshments, a full lunch and sessions from top platform artists from Aquage, Joico, Schwarzkopf and JPMS, as well as a two-hour Mix & Mingle party for professionals to network with one another.
“We usually do single or multi-manufacturer events on stages at venues, but they weren’t reaching our customers the way we wanted. This year, we decided to take a different approach, so we created the Best of the Best event as a branding exercise,” says Lindsay Quaglia, CosmoProf National Education Manager. “We wanted to make this event special—and give it a different atmosphere. The location and menu were great, guests could sit out in the courtyard and network or watch top educators perform.”
FEATURED ARTISTS:
· Aquage artists Luis Alvarez and Nogodar Martinez took attendees on a journey of innovation and inspiration, as they shared creative interpretations of how the hottest haircutting and long hairstyling trends translate from the runway to the salon.
· Joico’s Cherry Petenbrink and David Scott showed an array of different techniques for upstyling hair, color placement and men’s grooming. This duo left the audience with a renewed zest for the craft and the educational tools to elevate their services from ordinary to extraordinary.
· Candy Dandy, White Hot and METALLXX, Schwarzkopf’s Rossa Jurenas brought inspiration from international catwalks in her transformative presentation.
· Paul Mitchell’s Jason Reyes and Rosie Matos got hands on with the latest trends in cutting, color and style. Plus, they showed off their newest collection, Origami.
The day-long event featured a raffle with donated gift baskets from Cosmoprof brands and an opportunity for guests to meet and greet educators. “It was a great experience for our customers and the vendors of Cosmoprof,” says Quaglia. “Guests enjoyed networking along with experiencing top talent and show education. We plan on doing more events like these in the near future!”
MORE PHOTOS FROM THE EVENT:
Celebrating 60 years in haircare, Dippity-Do is honoring its styling heritage with its Girls with Curls collection, a reimagined Light Hold Gelée inspired by the brand's original 1965 styling gel.
Covet & Mane has expanded its Pro Color System with the launch of Color Boost Drops, completing what the company says is the first professional color system engineered specifically for hair extensions.
The 2026 Beauty Changes Lives Legacy Award has been awarded to Sam Villa for his trailblazing contribution, advocacy and mentorship that has profoundly transformed and elevated the professional beauty industry.
CND is relaunching its SHELLAC system with a new CND Visible Light Lamp, updated packaging, and an expanded shade offering.
Curl Cult founder Janine Jarman, a hairstylist, salon owner, educator, and product creator, is opening a community investment round that gives hairdressers and clients the opportunity to own a stake in the company they helped grow.
The night honored the artists and collections shaping the future of professional beauty during PBA NAHA 2026.
The ultra-lightweight, handle-free dryer is designed to reduce wrist strain while delivering powerful performance behind the chair.
Aura Salonware is proud to announce its 2026 scholarship recipients. This first-time scholarship in partnership with the Professional Beauty Association awarded three different scholarships to support beauty professionals at every point in their professional journey.
SalonCentric has announced its expansion into Alaska, marking the distributor’s presence across all 50 states and bringing additional access to professional beauty products, education and business support to licensed salon professionals in the region.
The 2026 Faces of Sola Visionaries encompass industry leaders driving innovation and meaningful change on their own terms.
Though their Astronaut of Hope collection of brushes and clips, ERGO Styling Tools raises $33,000 to support HairToStay, the first and only national nonprofit dedicated to making scalp cooling treatments affordable for cancer patients.
A new professional smoothing collection designed to help stylists control frizz and humidity while maintaining natural-looking results.
At the America’s Beauty Show press conference—hosted in collaboration with Cosmetologists Chicago—these standout professionals were recognized for their contributions to the industry.
A full day of education for hairstylists and salon pros focused on pricing, personal branding, client experience, social media, and long-term career growth.
A new report criticizes the regulations' impact against students and entrepreneurs.
As rich red-violet tones continue trending, the brand introduces two new demi shades designed for depth, shine, and dimensional color.
amika's new Stylist Circle is a community-first model designed to reflect and support the full spectrum of today's working stylists. Find out how you can join.
