MENU
SEARCHChristine Howell offers overview of her color formula at the Zotos booth at the Premiere Show in Orlando, Florida
The AgeBeautiful, anti-aging haircolor area within the Zotos booth at the Premiere Show in Orlando, Florida was buzzing. Haircolorists were stopping in their tracks asking for the formula on model Christina whose gray strands were hidden with a shiny, healthy deep brown shade with reddish undertones.
Christine Howell, Education Manager of Zotos International, proudly shared the AgeBeautiful formula that she used on her model earlier that day: equal parts level 5 red mahogany and level 6 red, blended with 20 volume developer. "It has a heavier pigment load that makes gray coverage easier," she told me. "It's formulated to cover gray and to address the five signs of aging hair: Dryness, dullness, thinning, wiry gray and turning gray. It makes the hair more manageable and look at this...it's gorgeous." Christine ran her fingers through Christina's hair and the color did look beautiful...and YOUNG!
According to the AgeBeautiful support materials, the formula is filled with Melanin, Keratin Peptide and patended conditioning technology with silk protein to replenish hair with the essential components that are lost with aging.After looking at model Christina and the other models at the AgeBeautiful booth...it works.
agebeautiful.com
Makeup, brow and hair artists from across the United States won 10 medals at the OMC Hairworld World Cup 2026, held October 11–12 at Paris Expo Porte de Versailles.
In this role, Parsons will oversee Sales, Marketing and Education, driving growth across Kao's professional salon, distributor, retail and e-commerce channels while advancing the company's long-term vision for the North American market.
Premiere Anaheim announces SalonCentric, a leading distributor of salon professional products, as its newest education and show pass sales partner, marking SalonCentric's first-ever presence at the Anaheim show.
Two of our favorite looks from the LACMA Gala were elegant, timeless takes worn by actresses Nicole Kidman and Anya Taylor-Joy.
At its core, Bumble and bumble is about giving people the tools, the confidence, and the freedom to express themselves through hair.
Premiere Show Group has announced IN FOCUS, the creative campaign behind the Premiere 2027 Show Tour, developed in collaboration with award-winning Ashlee Norman Hair & Team.
Next stop, Portugal! These winners will represent North America at the Wella Destination Event in the Global TrendVision Awards.
Stylists Yene Damtew and Jamal Edmonds launch Coil Event, a textured hair event for working stylists with hands-on education, live demonstrations, industry conversation, and networking.
Powered by mya, the zero-commission matchmaking tool connects clients with suite owners, setting a new tech benchmark in the salon suite industry.
A reimagined Press Conference and Official Show Launch will feature the artistry and creative direction of the Chrystofer Benson Artist Team, an exclusive first look at America’s Beauty Show 2027, and an invitation to EXPERIENCE the PULSE - The Heartbeat of the Professional Beauty Industry.
Maya Smith, CEO, Founder and Creative Director of haircare brand The Doux, sits down with Nicole to chat about the brand's new Roblox game, My Salon Empire, inspired by salon entrepreneurship and celebrating all hair textures.
This global competition celebrates the artistry, energy, and creative PULSE of the professional beauty community.
Sofia Vergara, Lucy Hale, Alison Brie, John Salley, Brian Austin Green and more honored the best achievements in Science Behind Beauty, Health & Wellness at this glittering event.
Stress was the factor respondents blamed most often when their skin worsened, cited by 54%, followed by diet at 37% and hormones at 35%.
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.
The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.
