Davines Group announces the appointment of Alejandro López as CEO for Davines North America. López will report directly to Anthony Molet, who led the Davines Group's North American subsidiary for 13 years before last spring becoming head of Davines Group.

“I am particularly excited to welcome Alejandro to the extended Davines Group family," Molet says. "His deep knowledge of the North American market, combined with his experience abroad, makes him an important asset for us. But most of all, I see in Alejandro a great fit for our set of values for people and the planet, which is always the origin of our growth strategy.” 

López comes to Davines with a background in professional beauty branding and product distribution. In his new role, López will develop and implement effective business strategies and programs that continue the growth of Davines's leading subsidiary, as well as act as ambassador, exemplifying the Group's mission and values in the market. 

“It is an honor to join the Davines Group, one of the most reputable companies in the professional beauty industry, both for the quality of their products and their pioneering approach to sustainable beauty,” says López. “I take immense pride in being able to leverage the heritage of the Davines and Comfort Zone brands to contribute to the growth of the group.”