Forty percent of all hair loss sufferers are women, and Allure Hair Building Fibers, a hair loss concealer, aims to address this issue. Allure, an all-natural, hypoallergenic product, is a safe and instant way to thicken hair for those with thinning and balding hair. Plus, the brand recently launched their new website, allurehbf.com.

Allure can be used to thicken hair, add volume and cover roots. Additionally, it can be utilized before and after hair implant surgery, as well as after hair transplant surgery. The product is dermatologically tested for sensitive scalps and completely undetectable, preventing anyone from knowing it’s being used. Because of how the product is made, it’s also safe for everyday use and is so strong it will withstand rain, wind and sweat.

Available in a number of salons, the company is offering free samples for customers to try through their website. For those interested in ordering larger quantities of the product, a wholesale and reseller program for salons and retailers is available.

For free samples, go to www.allurehbf.com/request-a-sample.

"It's an easy product to use for both men and women who are experiencing thinning hair, balding or premature hair loss," says Sadiq Samji, CEO of Allure Hair Building Fibers. “For those looking for an all-natural hypoallergenic hair concealer, Allure looks and feels just like your own hair. Because it's wind and sweat resistant, it allows you to keep active all day without worrying."

Allure uses a patented all natural formula that can be applied to the most sensitive skin without causing any irritation. The product’s hair fibers are made from Gossypium Herbaceum, which is an all-natural fiber extracted from a plant that only grows in the arid sub-Saharan region. These plant fibers bond up to 200 percent stronger than regular hair fibers, which are often made of other non-natural substances or wool and are marketed under different names like keratin protein.

In addition, Allure utilizes natural mineral-based colorants to perfectly blend in with a client’s current hair color and comes in six colors: Black, Dark brown, Medium Brown, Light Brown, Dark Blonde and Dark Grey. It’s also simple to use. Shake Allure Hair Building Fibers onto the head’s thinning areas and the hair fibers bond securely to existing hair. The product instantly adds real density and volume to the thinning areas and feels natural to the touch.

To learn more about this product, request a sample or view Allure’s wholesale programs, visit allurehfb.com.