
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Forty percent of all hair loss sufferers are women, and Allure Hair Building Fibers, a hair loss concealer, aims to address this issue. Allure, an all-natural, hypoallergenic product, is a safe and instant way to thicken hair for those with thinning and balding hair.



Forty percent of all hair loss sufferers are women, and Allure Hair Building Fibers, a hair loss concealer, aims to address this issue. Allure, an all-natural, hypoallergenic product, is a safe and instant way to thicken hair for those with thinning and balding hair. Plus, the brand recently launched their new website, allurehbf.com.
Allure can be used to thicken hair, add volume and cover roots. Additionally, it can be utilized before and after hair implant surgery, as well as after hair transplant surgery. The product is dermatologically tested for sensitive scalps and completely undetectable, preventing anyone from knowing it’s being used. Because of how the product is made, it’s also safe for everyday use and is so strong it will withstand rain, wind and sweat.
Available in a number of salons, the company is offering free samples for customers to try through their website. For those interested in ordering larger quantities of the product, a wholesale and reseller program for salons and retailers is available.
For free samples, go to www.allurehbf.com/request-a-sample.
"It's an easy product to use for both men and women who are experiencing thinning hair, balding or premature hair loss," says Sadiq Samji, CEO of Allure Hair Building Fibers. “For those looking for an all-natural hypoallergenic hair concealer, Allure looks and feels just like your own hair. Because it's wind and sweat resistant, it allows you to keep active all day without worrying."
Allure uses a patented all natural formula that can be applied to the most sensitive skin without causing any irritation. The product’s hair fibers are made from Gossypium Herbaceum, which is an all-natural fiber extracted from a plant that only grows in the arid sub-Saharan region. These plant fibers bond up to 200 percent stronger than regular hair fibers, which are often made of other non-natural substances or wool and are marketed under different names like keratin protein.
In addition, Allure utilizes natural mineral-based colorants to perfectly blend in with a client’s current hair color and comes in six colors: Black, Dark brown, Medium Brown, Light Brown, Dark Blonde and Dark Grey. It’s also simple to use. Shake Allure Hair Building Fibers onto the head’s thinning areas and the hair fibers bond securely to existing hair. The product instantly adds real density and volume to the thinning areas and feels natural to the touch.
To learn more about this product, request a sample or view Allure’s wholesale programs, visit allurehfb.com.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai