MENU
SEARCHThe Caviar Style collection formulas feature Flex-Strength Complex, a proprietary complex of strengthening proteins and nourishing extracts to give hair strength and flexibility to help prevent breakage due to vigorous hair styling techniques and heat tools.
Alterna Haircare announces the launch of a new collection of styling products, Caviar Style. This “by the stylists, for the stylists” collection includes:
Invisible Roller Contour Setting Spray: A medium hold setting spray that lifts from root to tip and molds hair into lush shapes, while providing heat protection and high shine.Experience the contour and lift of a roller set without the roller!
Luxe Shape Versatile Crème-Gel: A medium hold crème gel that shapes and transforms the hair effortlessly while providing natural shine.
Satin Rapid Blowout Balm: The ultimate blowout balm with heat protection that smooths seamlessly through the hair, speeding up styling time and providing shine.
Grit Flexible Texturizing Paste: A medium hold styling paste that provides shine, creates hi-definition silhouettes, separating layers and providing just the right amount of hold.
Concrete Extreme Definition Clay: An ultra-hold styling clay that provides texture and separation with a matte finish. Creates firm, long-lasting hold.
The Caviar Style collection formulas feature Flex-Strength Complex, a proprietary complex of strengthening proteins and nourishing extracts to give hair strength and flexibility to help prevent breakage due to vigorous hair styling techniques and heat tools. The formulas also include Alterna’s signature Caviar Extract to provide amino acids and Omega-3 Fatty Acids which improve smoothness and increase shine, proprietary ColorHold technology to lock in hair color and brightness and proprietary Seasilk blend of marine botanicals to provide exceptional moisture.
For more information, visit alternahaircare.com.
A reimagined Press Conference and Official Show Launch will feature the artistry and creative direction of the Chrystofer Benson Artist Team, an exclusive first look at America’s Beauty Show 2027, and an invitation to EXPERIENCE the PULSE - The Heartbeat of the Professional Beauty Industry.
Maya Smith, CEO, Founder and Creative Director of haircare brand The Doux, sits down with Nicole to chat about the brand's new Roblox game, My Salon Empire, inspired by salon entrepreneurship and celebrating all hair textures.
This global competition celebrates the artistry, energy, and creative PULSE of the professional beauty community.
Sofia Vergara, Lucy Hale, Alison Brie, John Salley, Brian Austin Green and more honored the best achievements in Science Behind Beauty, Health & Wellness at this glittering event.
Stress was the factor respondents blamed most often when their skin worsened, cited by 54%, followed by diet at 37% and hormones at 35%.
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.
The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.
Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.
Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.
Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.
As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.
The Davines Edit reflects the brand’s passion for people and planet.
RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.
Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.
One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.
According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.
