
Bumble and bumble Honors Its Heritage While Inspiring the Next Generation
At its core, Bumble and bumble is about giving people the tools, the confidence, and the freedom to express themselves through hair.
Sergiy Shapochka from Ukraine was named the Champion of the American Crew 2014-2015 All-Star Challenge, an annual global competition for men’s hair styling. The announcement was made on April 20, 2015 at the Fiera Roma Arena, in Rome, ...

Sergiy Shapochka from Ukraine was named the Champion of the American Crew 2014-2015 All-Star Challenge. (photo credit: DAVID RACCUGLIA)
DAVID RACCUGLIA
Sergiy Shapochka from Ukraine was named the Champion of the American Crew 2014-2015 All-Star Challenge, an annual global competition for men’s hair styling. The announcement was made on April 20, 2015 at the Fiera Roma Arena, in Rome, Italy.
Sergiy’s look was inspired by the movies of the ‘60s and ‘70s, including “Rebel Without a Cause.” “He is a character like James Dean and James Bond; the guy that is quiet, masculine and discreet, and speaks with his actions, not with his words,” said Sergiy.
This year’s competition featured the following country finalists:
• David Andreas Kyrkiris, Canada
• Kevin Birk, Denmark
• Guillaume Fort, France
• Marcel Kuchenbrod, Germany
• Zsanett Fabian, Hungary
• Sergio Criscino, Italy
• Armando Rivas De La Cruz, Mexico
• Inger Lise Moa, Norway
• Jaime Ruiz Tello, Peru
• Krzysztof Chodorski, Poland
• Raul Santana, Spain
• Homan Taghizadeh, Sweden
• Leonard Cakolli, Switzerland
• Sergiy Shapochka, Ukraine
• Alyssa Brasket, United States
The competition judges were:
• David Raccuglia, founder, American Crew
• Paul Wilson, Artistic Director, American Crew
• Wayne Gross, Fashion Director, Maxim
• Sergi Bancells, General Manager USA, Spain and Latin America, Estetica Magazine
• Jerome Kantner, 2013-2014 American Crew All-Star Challenge Global Champion

At its core, Bumble and bumble is about giving people the tools, the confidence, and the freedom to express themselves through hair.

Premiere Show Group has announced IN FOCUS, the creative campaign behind the Premiere 2027 Show Tour, developed in collaboration with award-winning Ashlee Norman Hair & Team.

Next stop, Portugal! These winners will represent North America at the Wella Destination Event in the Global TrendVision Awards.

Stylists Yene Damtew and Jamal Edmonds launch Coil Event, a textured hair event for working stylists with hands-on education, live demonstrations, industry conversation, and networking.

Powered by mya, the zero-commission matchmaking tool connects clients with suite owners, setting a new tech benchmark in the salon suite industry.

A reimagined Press Conference and Official Show Launch will feature the artistry and creative direction of the Chrystofer Benson Artist Team, an exclusive first look at America’s Beauty Show 2027, and an invitation to EXPERIENCE the PULSE - The Heartbeat of the Professional Beauty Industry.
Maya Smith, CEO, Founder and Creative Director of haircare brand The Doux, sits down with Nicole to chat about the brand's new Roblox game, My Salon Empire, inspired by salon entrepreneurship and celebrating all hair textures.

This global competition celebrates the artistry, energy, and creative PULSE of the professional beauty community.

Sofia Vergara, Lucy Hale, Alison Brie, John Salley, Brian Austin Green and more honored the best achievements in Science Behind Beauty, Health & Wellness at this glittering event.

Stress was the factor respondents blamed most often when their skin worsened, cited by 54%, followed by diet at 37% and hormones at 35%.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.