American Culture Brands has announced Hamid Atashsokhan as the new Director of Sales. In his role, Hamid will oversee all aspects of corporate sales and will be responsible for the vast international and national distribution networks.

Atashsokhan brings with him nearly 30 years of experience in this industry. Prior to joining American Culture Brands, Hamid held multiple positions in distribution, including the Vice President of Sales at Beauty Elite Group, National Account Manager at Farouk Systems, Inc., and Sales Consultant at L'Oreal USA. In his career, he has achieved many awards from the SalonCentric President’s Club Award, multiple Emiliani Sales Awards and he was awarded the Top DSC Sales for Farouk Systems.

Working with Atashsokhan is not new to Louis Guarneri, CEO of American Culture Brands. In fact, Atashsokhan worked with Guarneri and his wife Doreen nearly 20 years ago, when they owned their distribution company, known as “One Way Salon Systems.” Atashsokhan was their top sales consultant for seven consecutive years.

“We're very excited to welcome Hamid back to our team. His depth of experience, extensive knowledge and advanced sales directive capabilities are astonishing and we couldn't think of a better person suited for the job! We know that he will complement our growing team of seasoned executives wonderfully,” said Guarneri.