
Bumble and bumble Honors Its Heritage While Inspiring the Next Generation
At its core, Bumble and bumble is about giving people the tools, the confidence, and the freedom to express themselves through hair.
The American Crew All-Star Challenge highlights the outstanding world class talents in men’s grooming. See the handsome work of one talented finalist.

The American Crew All-Star Challenge highlights the outstanding world class talents in men’s grooming. The competition combines the art and science of men’s grooming and creating authentic style – the cut, the model and the photograph – to deliver the ultimate interpretation of the American Crew man.
Fifteen finalists recently competed in Brussels with two days of competition photo shoots on May 4 and 5, during which each cut and styled their model, then worked with American Crew Founder David Raccuglia to shoot and select the photo that would represent their final look. Adam Mir of the UK was announced as the American Crew 2016-2017 All-Star Challenge Global Winner on May 8th in a joint event with Revlon Style Masters.
Meet the Russian finalist, Evgenia Brand:
Describe your professional career path.
I have been working in this profession for 7 years. When I was 14, I decided that I would like to work in the beauty industry. After graduating from the hairdresser’s college when I was 17, I started to work. My first teacher was absolutely great. I’ve started to participate in different contests. Then I met Alexander Chasovskih, the owner of our salon, who is also on American Crew TeamCrew. My world changed completely. Now I focus my work only with men.
What do you love most about being a stylist?
Meeting different people and making them happy.
Do you have any influences from your life that motivate and inspire you artistically?
My influence comes from different sources: fashion shows, ads from fashion brands, music and men, of course.
What does the American Crew™ All-Star Challenge mean to you?
The All-Star Challenge is absolutely different from the other contests which I know. Here, you need to create a total look of a masculine, strong, stylish man, which would be interesting not only today, but also tomorrow. For me, it is important to be the best of the best, and I am moving toward this.
Tell us in a #hashtag how you felt when you learned you won.
#Wow #ohmyGod
What advice would you give to anyone looking to pursue a career as a stylist?
Try everything in hairdressing and then be focused on what you like the most.

At its core, Bumble and bumble is about giving people the tools, the confidence, and the freedom to express themselves through hair.

Premiere Show Group has announced IN FOCUS, the creative campaign behind the Premiere 2027 Show Tour, developed in collaboration with award-winning Ashlee Norman Hair & Team.

Next stop, Portugal! These winners will represent North America at the Wella Destination Event in the Global TrendVision Awards.

Stylists Yene Damtew and Jamal Edmonds launch Coil Event, a textured hair event for working stylists with hands-on education, live demonstrations, industry conversation, and networking.

Powered by mya, the zero-commission matchmaking tool connects clients with suite owners, setting a new tech benchmark in the salon suite industry.

A reimagined Press Conference and Official Show Launch will feature the artistry and creative direction of the Chrystofer Benson Artist Team, an exclusive first look at America’s Beauty Show 2027, and an invitation to EXPERIENCE the PULSE - The Heartbeat of the Professional Beauty Industry.
Maya Smith, CEO, Founder and Creative Director of haircare brand The Doux, sits down with Nicole to chat about the brand's new Roblox game, My Salon Empire, inspired by salon entrepreneurship and celebrating all hair textures.

This global competition celebrates the artistry, energy, and creative PULSE of the professional beauty community.

Sofia Vergara, Lucy Hale, Alison Brie, John Salley, Brian Austin Green and more honored the best achievements in Science Behind Beauty, Health & Wellness at this glittering event.

Stress was the factor respondents blamed most often when their skin worsened, cited by 54%, followed by diet at 37% and hormones at 35%.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.