Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
by Anne Moratto
American Man: Meet American Crew All-Star Finalist Evgenia Brand, Representing Russia
The American Crew All-Star Challenge highlights the outstanding world class talents in men’s grooming. See the handsome work of one talented finalist.
by Staff
May 9, 2017
2 min to read
The American Crew All-Star Challenge highlights the outstanding world class talents in men’s grooming. The competition combines the art and science of men’s grooming and creating authentic style – the cut, the model and the photograph – to deliver the ultimate interpretation of the American Crew man.
Fifteen finalists recently competed in Brussels with two days of competition photo shoots on May 4 and 5, during which each cut and styled their model, then worked with American Crew Founder David Raccuglia to shoot and select the photo that would represent their final look. Adam Mir of the UK was announced as the American Crew 2016-2017 All-Star Challenge Global Winner on May 8th in a joint event with Revlon Style Masters.
Meet the Russian finalist, Evgenia Brand:
Describe your professional career path.
I have been working in this profession for 7 years. When I was 14, I decided that I would like to work in the beauty industry. After graduating from the hairdresser’s college when I was 17, I started to work. My first teacher was absolutely great. I’ve started to participate in different contests. Then I met Alexander Chasovskih, the owner of our salon, who is also on American Crew TeamCrew. My world changed completely. Now I focus my work only with men.
What do you love most about being a stylist?
Meeting different people and making them happy.
Do you have any influences from your life that motivate and inspire you artistically?
My influence comes from different sources: fashion shows, ads from fashion brands, music and men, of course.
What does the American Crew™ All-Star Challenge mean to you?
The All-Star Challenge is absolutely different from the other contests which I know. Here, you need to create a total look of a masculine, strong, stylish man, which would be interesting not only today, but also tomorrow. For me, it is important to be the best of the best, and I am moving toward this.
Tell us in a #hashtag how you felt when you learned you won.
#Wow #ohmyGod
What advice would you give to anyone looking to pursue a career as a stylist?
Try everything in hairdressing and then be focused on what you like the most.
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