
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
The American Crew All-Star Challenge highlights the outstanding world class talents in men’s grooming. See the handsome work of one talented finalist.

The American Crew All-Star Challenge highlights the outstanding world class talents in men’s grooming. The competition combines the art and science of men’s grooming and creating authentic style – the cut, the model and the photograph – to deliver the ultimate interpretation of the American Crew man.
Fifteen finalists recently competed in Brussels with two days of competition photo shoots on May 4 and 5, during which each cut and styled their model, then worked with American Crew Founder David Raccuglia to shoot and select the photo that would represent their final look. Adam Mir of the UK was announced as the American Crew 2016-2017 All-Star Challenge Global Winner on May 8th in a joint event with Revlon Style Masters.
Meet the Swiss finalist, Meli Selmani:
Describe your professional career path.
In 1997, I completed the Coiffure School. After a short break where I worked as an auto mechanic, my love for barbering brought me back to the profession. In 2003, I was able to realize this wish by opening my own barbershop. Now with my business continuing to grow, I also offer barber courses. I am very proud of what I have built up with my business.
What do you love most about being a stylist?
To be able to do precise and detailed work. This is also one of my strengths, and an aspect that my customers value in me.
Do you have any influences from your life that motivate and inspire you artistically?
I am inspired by my customers as everyone is unique in his way.
What was your inspiration for your winning look and what American Crew™ products did you use to create it?
My inspiration was the American Crew concept and collection. With my work I wanted to show that business and street styles are combinable. For the hairstyle, I used Forming Cream, Daily Moisturizing Shampoo, Daily Conditioner and Alternator.
Tell us in a #hashtag how you felt when you learned you won.
#Speachless
What advice would you give to anyone looking to pursue a career as a stylist?
Have passion about your creations and work.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai