
My Salon Suite Launches Client Connect Matchmaker to Drive Member Growth
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The American Crew All-Star Challenge highlights the outstanding world class talents in men’s grooming. See the handsome work of one talented finalist.

The American Crew All-Star Challenge highlights the outstanding world class talents in men’s grooming. The competition combines the art and science of men’s grooming and creating authentic style – the cut, the model and the photograph – to deliver the ultimate interpretation of the American Crew man.
Fifteen finalists recently competed in Brussels with two days of competition photo shoots on May 4 and 5, during which each cut and styled their model, then worked with American Crew Founder David Raccuglia to shoot and select the photo that would represent their final look. Adam Mir of the UK was announced as the American Crew 2016-2017 All-Star Challenge Global Winner on May 8th in a joint event with Revlon Style Masters.
Meet the Mexican finalist, Perla Monjaras:
Describe your professional career path.
I was born in a family that has had an impressive career in beauty, so I have been surrounded by this exciting profession my whole life. The members of my maternal family are mostly hairdressers, and my mother is the founder of the Galindo Lugo Stylists group. When I was very young, I began washing and drying clients’ hair for my uncle, this is where my education began. After graduating college as a psychology major at 22, I wanted to pursue my career but never quit hairdressing. In 2008, I returned to the salon, because I discovered that hairdressing is my passion and vocation. From 2000 to 2015 I took several hairstyling courses and I trained for a couple brands like WELLA and ALFAPARF. In 2015 I was introduced to Revlon and American Crew and was fascinated with the products. I fell in love with the American Crew cutting technique and the brand quickly became my favorite because it knows the needs of the customer to perfection.
Do you have any influences from your life that motivate and inspire you artistically?
My mother and father are my motor of life and my nephews, to whom I must set a good example for, are an important engine for my life. My main inspiration is the eagerness for improvement and the desire to work. Our work is very noble. It allows us to discover amazing places and people! I am also fascinated by everything filled with history: buildings, period clothing, and films/biographical documentaries of James Dean, Marilyn Monroe, Elvis Presley, Maria Felix, River Dolores, Henry VIII and Queen Elizabeth. I love the sensual aspect of history.
What are your grooming must-haves and favorite American Crew™ products?
Alternator, 3-in-1 Tea Tree, Fiber and Moisturizing Shave Cream.
What does the American Crew™ All-Star Challenge mean to you?
It is very important because it helps me to grow and develop as an artist, while giving me training. It is the most important achievement in my career as a hairdresser, providing me with satisfaction and sense of belonging.
Tell us in a #hashtag how you felt when you learned you won.
#soexcited #proud
What advice would you give to anyone looking to pursue a career as a stylist?
Have passion, discipline, humility, and perseverance. However hard it may be, never abandon your dreams.

Powered by mya, the zero-commission matchmaking tool connects clients with suite owners, setting a new tech benchmark in the salon suite industry.

A reimagined Press Conference and Official Show Launch will feature the artistry and creative direction of the Chrystofer Benson Artist Team, an exclusive first look at America’s Beauty Show 2027, and an invitation to EXPERIENCE the PULSE - The Heartbeat of the Professional Beauty Industry.
Maya Smith, CEO, Founder and Creative Director of haircare brand The Doux, sits down with Nicole to chat about the brand's new Roblox game, My Salon Empire, inspired by salon entrepreneurship and celebrating all hair textures.

This global competition celebrates the artistry, energy, and creative PULSE of the professional beauty community.

Sofia Vergara, Lucy Hale, Alison Brie, John Salley, Brian Austin Green and more honored the best achievements in Science Behind Beauty, Health & Wellness at this glittering event.

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This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
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Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

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Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

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Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.