Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
by Anne Moratto
Amika Announces Partnership with HairToStay
Amika has announced its partnership with HairToStay. The brand will launch an ongoing initiative beginning in October 2018 to donate 1% of all e-commerce sales from its website to HairToStay. Furthermore, customers will have the option to provide an additional donation to the organization at checkout.
by Staff
September 13, 2018
1/2
3 min to read
Amika has announced its partnership with HairToStay. The brand will launch an ongoing initiative beginning in October 2018 to donate 1% of all e-commerce sales from its website to HairToStay. Furthermore, customers will have the option to provide an additional donation to the organization at checkout.
Founded in 2016, HairToStay is a nonprofit organization that aims to increase awareness for scalp-cooling technology—a system that works to prevent hair loss during chemotherapy—and provides financial support for cancer patients to receive this hair-saving treatment.
Recently granted FDA Clearance, scalp cooling is not covered by most insurance providers and thus inaccessible for many undergoing treatment. HairToStay has raised more than $1.5 million since its inception, and it has awarded subsidies to over 900 patients nationally. The organization works to broaden the understanding and accessibility of scalp-cooling treatments in the US. Though used throughout Europe and across the globe for close to two decades, this technology was largely unavailable and unknown in the US, until the FDA Clearance in December 2015.
“Notwithstanding the financial, emotional and physical strain of treatment, cancer patients must also endure a change in appearance as a result of this devastating disease, says Chelsea Riggs, amika’s Brand President. "Cancer doesn’t financially discriminate, and many patients can’t imagine paying for their medical treatments, let alone the additional cost for scalp cooling technology to save their hair. However, HairToStay makes this possible. Amika is uniquely positioned to support HairToStay, as our community of hairdressers intimately understand how important hair is to your sense of confidence and self-expression. We believe in the power of feeling beautiful and true to yourself—and want to work to ensure that those undergoing chemotherapy can look and feel like the best version of themselves possible.”
By using a scalp cooling system during chemotherapy treatments, hair loss can be prevented by impacting two cellular processes. Scalp cooling works by constricting the blood vessels in the hair follicles, thereby exposing them to less of the chemotherapy medication that often results in total hair loss. Additionally, the chemotherapy’s effects on the hair follicle are reduced due to the slowing of the cellular metabolism. By inhibiting hair loss, scalp cooling technology works to maintain a sense of normalcy and privacy in a patient’s life, and can thwart the emotional damage that hair loss can often cause.
“We are so fortunate that Amika stepped up as our very first manufacturing partner," says Bethany Hornthal, Co-Founder of HairToStay. "Their support has already enabled us to provide more subsidies to patients and opened doors in the industry that we never imagined possible.”
Throughout the month of October, Amika will additionally donate $1 for every product sold in its Detox Collection—across all salon and retail partners—to the foundation. The Detox Collection includes Phantom Hydrating Dry Shampoo Foam, Reset Exfoliating Jelly Shampoo and Reset Pink Charcoal Scalp Cleansing Oil. Amika salons are also encouraged to host “salon-a-thon” fundraising campaigns that work to donate proceeds in a variety of ways to help support the HairToStay mission.
HairToStay is also involved with MODERN's Hair+ and will be at the 3rd Annual Hair+ Summit in Atlanta.
More In The Know
The Doux Launches Roblox Hair Salon Game Celebrating Textured Hair and Entrepreneurship
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.
Premiere San Antonio Presented by SalonCentric Achieves Record-Breaking Success in Historic Partnership Year
The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.
by Anne Moratto
House of Wella Los Angeles Brings Fall/Winter 2026 Trends to the Stage and Innovation to the Salon
Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.
by Anne Moratto
The Industry Remembers and Mourns Educator and Artist Dominique LyVar
Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.
by Angela Reich
Brad Johns Dies at 70: A Friend Remembers the Celebrated Celebrity Colorist
Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.
by Anne Moratto
Salon Today 2026 Technology Guide
As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.
Looking Inward: With Community at Its Heart, Davines Reinvents Its Pro Channel for North America
The Davines Edit reflects the brand’s passion for people and planet.
by Anne Moratto
RÜTE Wash Launches Shower Cap Designed for Crown Washing and Hair Extensions
RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.
by Anne Moratto
Premiere San Antonio Returns as a Must-Attend Beauty Trade Show in the Southwest
Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.
by Anne Moratto
MODERN SALON Boot Camp Is Coming to Philadelphia
One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.
by Anne Moratto
Reddit Releases Its First Beauty-Specific Report: Conversations Around Beauty, Hair, Nail, and Skincare
According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.
by Anne Moratto
Entries Are Open for Wella Professionals’ Trend Vision Awards 2026
Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.
by Anne Moratto
Black Beauty Roster Hosts Beauty Expo Presented by SalonCentric in NYC
The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.
by Staff
Pro Beauty Pulse: A Monthly View of Industry Confidence
The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.
by Stacey Soble
ASCP, ISPA and PBA Receive 2026 Power of Associations Award for Esthetics Licensure Compact
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
by Stacey Soble
In Dubai, Clients Visit the Salon Every Week. Here’s What That Market Can Teach You
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai