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This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Cosmetologists Chicago and America’s Beauty Show announce What's Next: Master Class Salon Series Led by Tik Tok sensation, Theresa Van Dam, celebrity stylist, Cherry Petenbrink, and author, Ronit Enos taking place on Monday, November 7, 2022, at the Donald E. Stephens Convention Center.

The new salon event four-part series led by Tik Tok sensation Theresa Van Dam is inventive, imaginative, and original.
Source: Cosmetologists Chicago and America’s Beauty Show
Cosmetologists Chicago and America’s Beauty Show introduce a new salon event series, “What’s Next: Master Class Salon Series.” The four-part series is led by TikTok sensation, Theresa Van Dam (@theresavandamstylist), joining forces with celebrity stylist Cherry Petenbrink (@hairbycherryp).
In 2012, Cherry used her hair color expertise in the blockbuster film The Hunger Games and started a frenzy of kaleidoscope hair color trends. Her hair color talent attributes to other big screen characters, including Scarlet Johannsson, Jennifer Lawrence, Emma Thompson, Annette Benning, Nicole Kidman, Michelle Pfeiffer, Julia Roberts, Tom Hanks, Colin Farrell, and Mindy Kaling, among many other highly acclaimed actors that have trusted her with multiple personal and on screen character looks.
Theresa Van Dam is a hair artist and salon owner who has performed hundreds of transformations, prisms, stunning, and original color creations.
Together, Cherry and Theresa will bring dynamic color innovations clients want, and "how-to" techniques for creating social media content that will attract new clients. Theresa’s TikTok boasts five million followers and about 400 million likes. Learn how Theresa grew her TikTok following and how Cherry establishes trending looks that will build your book and your social capital.
Additionally, Qnity, the leader in salon business education, will provide attendees with a workshop mapping a path to greater financial wellness.
Ronit Enos, author of Profit First for Salons, will help attendees learn how to recession proof their salons and grow toward financial freedom.
“If you are an independent stylist or a salon owner, this event is for you. It covers topics that are relevant and essential in today’s business environment. The What’s Next: Master Salon Series will always be relevant to current topics and will be coming to the Chicagoland area two more times in the coming year.”
— Frank P. Fulco, CEO of America’s Beauty Show
Come back often to AmericasBeautyShow.com and follow @americasbeautyshow for even more information on the What’s Next: Master Class Salon Series and many other events and educational offerings.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
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In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai