Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
by Anne Moratto
ApHogee Launches Curlific! Hair Care Range
The new range includes a texture treatment, curl serum and leave-in treatment.
July 18, 2019
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Damage, such as breaks and split ends, occur more easily on curly and wavy than straight hair, as it has a different structure that makes it more vulnerable to breakage due to elements and the environment. As the season change, curly hair gets drier and can be harder to manage.
Which is why ApHogee is introducing its Curlific! Hair Care Range.
ApHogee’s Curlific! range is especially designed to help curly and wavy-haired girls reclaim healthy curls and repair any damage. From shampoo to leave in conditioner and serum, the Curlific! products support the wellness of tresses every step of the way.
The collection includes:
Curlific! Texture Treatment: Designed to restores hair’s elasticity and help eliminate split ends to maintain healthy hair, especially on color-treated curls. To use, apply a liberal amount on wet hair, right after washing it with Curlific! Textured Hair Wash.
Curlific! Hydrating Curl Serum: Made with quinoa amino acids, panthenol, phytantriol and PCA, the company says the Curlific! Hydrating Curl Serum takes seconds to apply and locks the moisture of curls for a shiny and soft hold.
Curlific! Moisture Rich Leave-In The product, on top of nourishing dry and damaged hair all day long, is also designed to protect from heat before styling and detangles before shampoos. For optimal results, ApHogee says to pair Curlific! Moisture Rich Leave-In with Curlific! Curl Definer to add definition and control to curls, while making hair soft.
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The Davines Edit reflects the brand’s passion for people and planet.
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RÜTE Wash Launches Shower Cap Designed for Crown Washing and Hair Extensions
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Reddit Releases Its First Beauty-Specific Report: Conversations Around Beauty, Hair, Nail, and Skincare
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Entries Are Open for Wella Professionals’ Trend Vision Awards 2026
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Black Beauty Roster Hosts Beauty Expo Presented by SalonCentric in NYC
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In Dubai, Clients Visit the Salon Every Week. Here’s What That Market Can Teach You
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Sponsored by BeautyWorld Dubai