
Bumble and bumble Honors Its Heritage While Inspiring the Next Generation
At its core, Bumble and bumble is about giving people the tools, the confidence, and the freedom to express themselves through hair.
The new range includes a texture treatment, curl serum and leave-in treatment.



Damage, such as breaks and split ends, occur more easily on curly and wavy than straight hair, as it has a different structure that makes it more vulnerable to breakage due to elements and the environment. As the season change, curly hair gets drier and can be harder to manage.
Which is why ApHogee is introducing its Curlific! Hair Care Range.
ApHogee’s Curlific! range is especially designed to help curly and wavy-haired girls reclaim healthy curls and repair any damage. From shampoo to leave in conditioner and serum, the Curlific! products support the wellness of tresses every step of the way.
The collection includes:
Curlific! Texture Treatment: Designed to restores hair’s elasticity and help eliminate split ends to maintain healthy hair, especially on color-treated curls. To use, apply a liberal amount on wet hair, right after washing it with Curlific! Textured Hair Wash.
Curlific! Hydrating Curl Serum: Made with quinoa amino acids, panthenol, phytantriol and PCA, the company says the Curlific! Hydrating Curl Serum takes seconds to apply and locks the moisture of curls for a shiny and soft hold.
Curlific! Moisture Rich Leave-In The product, on top of nourishing dry and damaged hair all day long, is also designed to protect from heat before styling and detangles before shampoos. For optimal results, ApHogee says to pair Curlific! Moisture Rich Leave-In with Curlific! Curl Definer to add definition and control to curls, while making hair soft.

At its core, Bumble and bumble is about giving people the tools, the confidence, and the freedom to express themselves through hair.

Premiere Show Group has announced IN FOCUS, the creative campaign behind the Premiere 2027 Show Tour, developed in collaboration with award-winning Ashlee Norman Hair & Team.

Next stop, Portugal! These winners will represent North America at the Wella Destination Event in the Global TrendVision Awards.

Stylists Yene Damtew and Jamal Edmonds launch Coil Event, a textured hair event for working stylists with hands-on education, live demonstrations, industry conversation, and networking.

Powered by mya, the zero-commission matchmaking tool connects clients with suite owners, setting a new tech benchmark in the salon suite industry.

A reimagined Press Conference and Official Show Launch will feature the artistry and creative direction of the Chrystofer Benson Artist Team, an exclusive first look at America’s Beauty Show 2027, and an invitation to EXPERIENCE the PULSE - The Heartbeat of the Professional Beauty Industry.
Maya Smith, CEO, Founder and Creative Director of haircare brand The Doux, sits down with Nicole to chat about the brand's new Roblox game, My Salon Empire, inspired by salon entrepreneurship and celebrating all hair textures.

This global competition celebrates the artistry, energy, and creative PULSE of the professional beauty community.

Sofia Vergara, Lucy Hale, Alison Brie, John Salley, Brian Austin Green and more honored the best achievements in Science Behind Beauty, Health & Wellness at this glittering event.

Stress was the factor respondents blamed most often when their skin worsened, cited by 54%, followed by diet at 37% and hormones at 35%.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.