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SEARCHGet the updated details for Idealogue 2017 and The Coterie - 2 MUST ATTEND events for salon owners, stylists and digital gurus. Want to get to the next level? Learn more here.
Are you signed up yet? IDEALOGUE: Social Currency, Luxury Brand Partners (LBP) cutting-edge event featuring panel discussions and TED-style talks designed to help stylists thrive in a rapidly changing industry, Idealogue 2017 will take place on September 24-25 at New York City’s Metropolitan West. The Coterie (presented by The EmpowHERment Project), the first event to gather the beauty industry around a common goal: celebrating, supporting and equalizing the playing field for women in our industry, will be held the following day, September 26. More than 600 leading salon owners, independent stylists and digital gurus, are expected to attend Idealogue, with an additional 250 expected to attend The Coterie.
“Luxury Brand Partners is a firm believer in education, and the company created Idealogue in order to provide groundbreaking tools, knowledge and insight to stylists around the globe,” said Lyndsey Bardnell, Sr. Vice President, Strategic Projects. “The conference is special because it provides the hair industry with access to world-class thought leaders in a customized setting. As the needs and composition of our audience evolves, the content and the event itself will continue to advance with each passing year.”
Idealogue 2017 explores Social Currency: how artists, entrepreneurs, brands and businesses stay relevant with constant disruption and invest in digital to drive economic and personal growth. Marketing mavens, social stars, and experts from both inside and outside our industry will offer their perspectives, experiences, life and business hacks, and hard-earned lessons.
Now in its third year, Idealogue has grown into a full-fledged immersive experience with highly sought-after authorities speaking to the shifting landscape of the salon world and the radical change in how salons and stylists communicate with their clientele. The event will open with a keynote speech and Q&A session from 18-time worldwide best-selling author and change agent, Seth Godin (@sethgodin), who will be speaking to the importance of standing above the “noise” and taking the time to solidify brand purpose on social media.
“Let’s talk about more than cutting hair,” said Seth Godin. “We can make connections, change people, build a community and do work that matters.”
MODERN's Beauty and Fashion Director Maggie Mulhern will be offering a presentation on how to best utilize social media to build your business and profile. "Instagram has made a powerful difference in the professional beauty world," says Mulhern, "but what about You Tube, Facebook and Snap Chat? I've been chatting with many top social media stars and will share that report."
Speakers confirmed to-date from an array of industries include:
Seth Godin (@sethgodin), best-selling author of 18 books including Linchpin, Tribes, The Dip and Purple Cow
Deepica Mutyala (@deepicam), on-air beauty expert, TodayShow tastemaker and YouTube personality
Bora Chow (@boraboratheexplora), Luxury Partnerships Lead at Facebook/Instagram, former Vogue editor whose parents are salon owners
Jenny Strebe (@theconfessionsofahairstylist), educator, author, curator of @theconfessionsofahairstylist
Jamie Dana (@jamiedanahairstylist), hair blogger who teaches social media for businesses
Jeff Arbour (@jeffarbour), co-founder of Chameleon Collective, a team of entrepreneurs and change makers who help build great companies
Julius Caesar (@juliuscaesar) L.A. barber, Wahl education and artistic team member
Lisa Loves Balayage (@lisalovesbalayage), color theory expert and creator of Balayage Boot Camp
Maggie Mulhern (@maggiemulhern), Beauty & Fashion Director at Modern Salon
Johnny Wright (@johnnywright220), educator and celebrity hairstylist to Michelle Obama
Frankie Greek (@grankiefreek), Snapchat creator, social journalist and digital host at Uproxx Media
Victor Valverde (victorval), senior hairstylist, salon guru and business consultant
More speakers will be announced soon.
The Coterie answers those hard questions, offering first-hand insight from some of the best in the industry who will reveal their successes, failures and journeys to get there and will honor three of the industry's brightest with awards for Ceiling Crasher, Frontliner, and Radgal.
tickets:
Idealogue + Coterie: $900 per person (save $50 if you bundle)
Idealogue only: $675 per person
Coterie only: $275 per person
Tickets are currently available at https://idealogue-coterie.eventbrite.com
Mireya Villarreal, founder of From Chair to Boss™, is bringing together beauty industry leaders for a new one-day educational event designed to help salon professionals strengthen the business side of their careers. From Chair to Boss Live! will take place September 28 at the Hilton Oak Brook Hills Resort & Conference Center in Oak Brook, Illinois.
Salon owner, tech founder, and educator Universe Walker will bring her signature workshop, The Art of Dry Cutting, to Brooklyn on July 20, offering stylists a chance to deepen their understanding of shape, movement, texture, and dry cutting.
As part of our ongoing commitment to sharing resources that help beauty professionals stay informed, we thought it was worth introducing our audience to The Chatter and the unique perspective it brings to industry conversations.
Celebrating 60 years in haircare, Dippity-Do is honoring its styling heritage with its Girls with Curls collection, a reimagined Light Hold Gelée inspired by the brand's original 1965 styling gel.
Covet & Mane has expanded its Pro Color System with the launch of Color Boost Drops, completing what the company says is the first professional color system engineered specifically for hair extensions.
The 2026 Beauty Changes Lives Legacy Award has been awarded to Sam Villa for his trailblazing contribution, advocacy and mentorship that has profoundly transformed and elevated the professional beauty industry.
CND is relaunching its SHELLAC system with a new CND Visible Light Lamp, updated packaging, and an expanded shade offering.
Curl Cult founder Janine Jarman, a hairstylist, salon owner, educator, and product creator, is opening a community investment round that gives hairdressers and clients the opportunity to own a stake in the company they helped grow.
The night honored the artists and collections shaping the future of professional beauty during PBA NAHA 2026.
The ultra-lightweight, handle-free dryer is designed to reduce wrist strain while delivering powerful performance behind the chair.
Aura Salonware is proud to announce its 2026 scholarship recipients. This first-time scholarship in partnership with the Professional Beauty Association awarded three different scholarships to support beauty professionals at every point in their professional journey.
SalonCentric has announced its expansion into Alaska, marking the distributor’s presence across all 50 states and bringing additional access to professional beauty products, education and business support to licensed salon professionals in the region.
The 2026 Faces of Sola Visionaries encompass industry leaders driving innovation and meaningful change on their own terms.
Though their Astronaut of Hope collection of brushes and clips, ERGO Styling Tools raises $33,000 to support HairToStay, the first and only national nonprofit dedicated to making scalp cooling treatments affordable for cancer patients.
A new professional smoothing collection designed to help stylists control frizz and humidity while maintaining natural-looking results.
At the America’s Beauty Show press conference—hosted in collaboration with Cosmetologists Chicago—these standout professionals were recognized for their contributions to the industry.
A full day of education for hairstylists and salon pros focused on pricing, personal branding, client experience, social media, and long-term career growth.
