
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
L’Oréal Professionnel USA announces the brand’s partnership with modern industry icon Nick Arrojo and his ARROJO Salons and Academies.

Nick Arrojo
L’Oréal Professionnel USAannounces the brand’s partnership with modern industry icon Nick Arrojo and his ARROJO Salons and Academies. The ARROJO Salons and Academies will exclusively carry L’Oréal Professionnel hair color. In addition, they will collaborate on multiple opportunities throughout the year, including industry events, education, and social media content.
“We are excited to partner with Nick Arrojo and his team,” says Emilie Poisson, L’Oréal Professionnel General Manager. “As an iconic name in the industry with a strong focus on education, the partnership lines up with the brand’s own mission of continuing to extend and strengthen education. We cannot wait to see the fruits of this relationship.”
The union of the ARROJO New York institutions and L’Oréal Professionnel will bring strong foundational and trend setting techniques and business education to the forefront that will surely reach a breadth of hairdressers across the nation. Additionally, Arrojo clients will enjoy beautiful color results guaranteed by L’Oréal Professionnel hair color combined with the advanced color services the ARROJO colorists and salons offer.
“Everyone at ARROJO is beyond thrilled with our new partnership with L’Oréal Professionnel,” says Nick Arrojo, owner and founder or ARROJO. “The brand’s focus on education as well as an incredible color portfolio that delivers amazing results perfectly supports our team’s mission in the industry, while being an ideal fit for our clients in downtown NYC. We are so excited to work together with such an influential global brand on continuing to elevate the business and the craft of hairdressing.”
This partnership allows L’Oréal Professionnel’s audience as well as the ARROJO brand and their national network of salons access to a wide-range of elevated education in-person and online, premium global experiences and access to business opportunities only provide by the best in the business.
More news on opportunities to learn from the ARROJO teams and L’Oréal Professionnel will be announced throughout the year.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
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Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

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One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

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This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai