
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
They get to pick everything from the salon they wish to work at, their schedule, and their service prices without having to pay salon commissions.

Every beauty professional has a dream of being their own boss. However, for many, finding a place to work which suits their needs is challenging. House calls can be inconvenient, booth rental is expensive and trying to rent a chair directly at a salon is difficult. ArtistOnGo has helped change all of that by allowing artists to rent a chair at top salons with flexible and affordable pricing.
ArtistOnGo is reimagining the way artists and salons work together. This new platform lets artists control where and when they work. They get to pick everything from the salon they wish to work at, their schedule, and their service prices without having to pay salon commissions. And instead of working for a salon owner, they can work for themselves at a top salon, earning up to three times more income with total flexibility and control over their work.
Independent artists have opted to rent salon chairs long-term with ArtistOnGo via monthly, weekly or even hourly rentals with flexible pricing options. And what’s more, artists can work at one salon or multiple salons to make it easier on themselves and their clients.
What’s in It for salons?
ArtistOnGo says salons owners love this concept because they earn more income with zero additional costs or effort. Plus, ArtistOnGo fills chairs or treatment rooms that would otherwise sit unused. This income for salon owners can be significant, covering up to 50% or more of their monthly rental overhead.
Salon owners also get to meet new, talented artists from their community. Now both artists and salon owners can co-share the salon space and help each other grow financially.
Stylist and colorist Gregory Patterson had this to say of ArtistOnGo: “I was tired of doing house calls, carrying my equipment everywhere and washing client’s hair in their sink. Through ArtistOnGo I get to be my own boss, work everyday in a beautiful salon that I love and am earning twice as much as I used to. It’s like having my own salon but without any of the overhead or administration.”

Founding Team
ArtistOnGo is the brainchild of Dharmendra and Aarti Manwani who have over 30 years of beauty and tech experience between the two of them making them the perfect team to launch a tech startup for artists and salons. Before the two began disrupting the salon industry, they were busy. Dharmendra co-founded and launched Jean Claude Biguine salons in India and the USA (300+ salons worldwide) and Aarti built tech solutions for on-demand marketplaces and complex financial products for leading startups like E-trade, Box and more.
Pat Parenty, former President of L’Oreal, has also joined the team to lead strategic partnerships and brings over 26 years of industry experience to the company.
The team is ready to transform the industry into a community of artists that can rent salons chairs at flexibly and affordably, right from their phones.
The traditional salon model has become outdated, especially post COVID as artists and salons are seeking more flexibility,” says Pat Parenty, former President of L’Oreal “ArtistOnGo has built a modern, easy-to-use platform that not only works better for both salon owners and independent stylists but helps them earn more income. In my view this is changing the industry for the better.”

Dharmendra Manwani
How It Works
The unique mobile platform helps artists rent a chair from a network of verified premium salons and spas. Artists pick a salon that fits their vibe and book online for however long they need (monthly, weekly, daily or hourly) and there are no contracts. It is a win-win for salon/spa owners and managers who can rent any extra space or chairs to like-minded Artists, earning significant revenue with zero additional cost or effort.
ArtistOnGo is currently available in New York and Miami and is rolling out across other U.S. cities. The way it differs from traditional chair/studio rental is that through ArtistOnGo’s online platform, salons and spas require no long-term commitments, offer more flexibility and artists only pay for the hours they use.
For more information visit www.ArtistOnGo.com

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai