ASCP, ISPA and PBA Receive 2026 Power of Associations Award for Esthetics Licensure Compact
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
by Stacey Soble
Ashley Sheetz New Sally Beauty CMO & Group VP
Ashley Sheetz has joined Sally Beauty Supply LLC as Chief Marketing Officer, Group Vice President.
June 16, 2014
1 min to read
ASHLEY SHEETZ
Ashley Sheetz has joined Sally Beauty Supply LLC as Chief Marketing Officer, Group Vice President. In this new position she will oversee brand, creative, CRM, digital and visual merchandising teams. She reports to President and Chief Operating Officer of Sally Beauty Holdings, Chris Brickman.
Previously, Sheetz served as CMO and Vice President for GameStop where she was responsible for brand, consumer insights, promotions, loyalty and CRM functions. She was an integral part of GameStop’s long-term strategic planning group and was focused on driving market share and introducing new businesses and store concepts. Prior to the CMO position she acted as VP of Marketing and Strategy.
Sheetz began her career in advertising at agencies including DDB, TracyLocke, Publicis and Temerlin McClain and managed accounts including American Airlines, Omni Hotels, TGI Fridays, Susan G. Komen, TXU Energy and the Texas Lottery Commission.
Sheetz has been recognized for numerous industry achievements, with the most recent being named “Top 50 Women in Brand Marketing” by Brand Innovators and the “Top North Texas CMOs” by D CEO magazine in 2014.
More In The Know
In Dubai, Clients Visit the Salon Every Week. Here’s What That Market Can Teach You
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Wear Your Wellness: Wearable Patches for Energy, Sleep, Stress, and Recovery
The Good Patch is a leading wearable wellness patch brand, offering wellness and skincare patches that support everyday needs including energy, sleep, relaxation and more.
by Anne Moratto
The Beauty Pro Book Club: 4 Reads to Inspire Growth and Success
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
by Anne Moratto
Improving Texture Skills for All: Ulta Beauty and BBR Announce Pilot Launch of All Textures Certification (ATC) and Training
Ulta Beauty has announced its partnership with Black Beauty Roster to launch the pilot of All Textures Certification (ATC). The new program is aimed at addressing gaps in education within the beauty industry and raising the level of skills and guest satisfaction for all.
by Staff
Mireya Villarreal Announces From Chair to Boss Live, a New Business Education Event for Beauty Professionals
Mireya Villarreal, founder of From Chair to Boss™, is bringing together beauty industry leaders for a new one-day educational event designed to help salon professionals strengthen the business side of their careers. From Chair to Boss Live! will take place September 28 at the Hilton Oak Brook Hills Resort & Conference Center in Oak Brook, Illinois.
by Anne Moratto
Universe Walker to Host The Art of Dry Cutting Workshop in Brooklyn on July 20
Salon owner, tech founder, and educator Universe Walker will bring her signature workshop, The Art of Dry Cutting, to Brooklyn on July 20, offering stylists a chance to deepen their understanding of shape, movement, texture, and dry cutting.
by Staff
Staying Informed: Why the Financial Conversation in Beauty Is Changing
As part of our ongoing commitment to sharing resources that help beauty professionals stay informed, we thought it was worth introducing our audience to The Chatter and the unique perspective it brings to industry conversations.
by Anne Moratto
Dippity-Do Celebrates 60 Years of Hair Styling Innovation with Girls with Curls Collection
Celebrating 60 years in haircare, Dippity-Do is honoring its styling heritage with its Girls with Curls collection, a reimagined Light Hold Gelée inspired by the brand's original 1965 styling gel.
by Anne Moratto
Covet & Mane Expands Hair Extension Color System with New Color Boost Drops
Covet & Mane has expanded its Pro Color System with the launch of Color Boost Drops, completing what the company says is the first professional color system engineered specifically for hair extensions.
by Staff
Sam Villa Receives the Beauty Changes Lives Legacy Award
The 2026 Beauty Changes Lives Legacy Award has been awarded to Sam Villa for his trailblazing contribution, advocacy and mentorship that has profoundly transformed and elevated the professional beauty industry.
by Staff
CND Relaunches SHELLAC with New Visible Light Lamp Technology
CND is relaunching its SHELLAC system with a new CND Visible Light Lamp, updated packaging, and an expanded shade offering.
by Staff
Curl Cult Launches Community Investment Round, Inviting Stylists and Clients to Become Owners
Curl Cult founder Janine Jarman, a hairstylist, salon owner, educator, and product creator, is opening a community investment round that gives hairdressers and clients the opportunity to own a stake in the company they helped grow.
by Staff
The Professional Beauty Association Announces Winners of the 37th Annual North American Hairstyling Awards
The night honored the artists and collections shaping the future of professional beauty during PBA NAHA 2026.
by Staff
Celebrity Hair Stylist Martino Cartier Says GA.MA Professional’s iQsfera Hair Dryer Could Change How Stylists Think About Ergonomics
The ultra-lightweight, handle-free dryer is designed to reduce wrist strain while delivering powerful performance behind the chair.
by Staff
Aura Salonware Announces 2026 Scholarship Winners
Aura Salonware is proud to announce its 2026 scholarship recipients. This first-time scholarship in partnership with the Professional Beauty Association awarded three different scholarships to support beauty professionals at every point in their professional journey.
SalonCentric Expands Into Alaska With New Anchorage Location
SalonCentric has announced its expansion into Alaska, marking the distributor’s presence across all 50 states and bringing additional access to professional beauty products, education and business support to licensed salon professionals in the region.
by Anne Moratto