Modern Salon
MenuMENU
SearchSEARCH

Ashley Sheetz New Sally Beauty CMO & Group VP

Ashley Sheetz has joined Sally Beauty Supply LLC as Chief Marketing Officer, Group Vice President.

Anne Moratto
Anne MorattoDirector of Brand Content Strategy, MODERN SALON and NAILS
Read Anne's Posts
June 16, 2014
1 min to read


ASHLEY SHEETZ

Ashley Sheetz has joined Sally Beauty Supply LLC as Chief Marketing Officer, Group Vice President. In this new position she will oversee brand, creative, CRM, digital and visual merchandising teams. She reports to President and Chief Operating Officer of Sally Beauty Holdings, Chris Brickman.

Previously, Sheetz served as CMO and Vice President for GameStop where she was responsible for brand, consumer insights, promotions, loyalty and CRM functions. She was an integral part of GameStop’s long-term strategic planning group and was focused on driving market share and introducing new businesses and store concepts. Prior to the CMO position she acted as VP of Marketing and Strategy.

Ad Loading...

Sheetz began her career in advertising at agencies including DDB, TracyLocke, Publicis and Temerlin McClain and managed accounts including American Airlines, Omni Hotels, TGI Fridays, Susan G. Komen, TXU Energy and the Texas Lottery Commission.

Sheetz has been recognized for numerous industry achievements, with the most recent being named “Top 50 Women in Brand Marketing” by Brand Innovators and the “Top North Texas CMOs” by D CEO magazine in 2014.

www.sallybeauty.com/

More In The Know

Ad Loading...
colorful geometric patterns and text that reads 'Salon Today 2026 Technology Guide'
In The Know|Articles|Sep 2, 2026

Salon Today 2026 Technology Guide

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

Ad Loading...
A man cuts a man's hair
In The Know|Articles|Aug 6, 2026

In Dubai, Clients Visit the Salon Every Week. Here’s What That Market Can Teach You

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.

Sponsored by BeautyWorld Dubai

Ad Loading...