Redken’s new Curvaceous complete curl line (launching in October 2012) features technology from Redken with seven customizable haircare and styling easy-to-use products that define curls and reduce frizz by 97 percent for up to three days.

Curvaceous features a new Curl Memory Complex that nourishes, strengthens and reactivates to restore curly hair’s health and enhance its natural beauty. The complex includes sugar crystals to attract moisture to curls and waves to reactivate their natural pattern as well as Moringa oil to drench dry, dehydrated curls with a refreshing boost of moisture. Combined with Redken’s Interlock Protein Network (IPN) technology which acts at the tension point of “hi-stress” curls to give a boost of strength for all day manageability, and UV filters to prevent color fade and restore and maintain shine.

“New Curvaceous has created a revolution and it has awakened the curly mind to tap into the emotional sense that allows the curly girl to enjoy and celebrate her curls,” says Redken Curl Specialist, Isabella Vazquez. “My clients are getting a product that best fits their curls, as well as one that offers the best conditioning treatment a curl could ever thirst for. They are loving how deliciously shinny and touchable their hair has become.”

The seven products in the line can be customized into 180 different product regimens to easily meet the needs of all curl types. The Curvaceous line includes:

-Cream Shampoo

-Conditioner

-Curl Dive nourishing mask

-Wind Up reactivating spray

-Ringlet perfecting lotion

-Full Swirl cream serum

-Wave Ahead texturizing mousse

For the launch of Curvaceous, Redken’s mobile application. The Style Station gives stylists the ultimate curl experience by touching hair on the phone with an animated curl diagnostic tool. There are more than 180 customized product regimens, scripts, consultation tips and more.

SALON SUPPORT

-My Business Toolbox

Salons can promote Curvaceous to their clients through the multiple pieces on My Business Toolbox including posters, shelf signs and postcards. My Business Toolbox provides the opportunity to customize marketing materials in order to share new products and special offers with consumers to encourage existing clients to return to the salon as well as gaining new clients. Visit mybusinesstoolbox.com.

 For more information, visit Redken.com.