
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Beautician List, an online platform to identify licensed beauty specialists, recently announced the launch of its online and mobile platform, BeauticianList.

Dasha Minina, Beautician List founder and CEO, who is also a licensed nail technician.
Dasha Minina
Beautician List, an online platform to identify licensed beauty specialists, recently announced the launch of its online and mobile platform, BeauticianList. Providing verified data about licensed professionals, Beautician List empowers industry pros to grow their business through a unique online community, while offering beauty enthusiasts an unprecedented way to discover only licensed beauty practitioners.
Beautician List provides a first-of-its-kind online directory and safe community for beauty specialists that unites them with potential clients who are seeking beauty and nail services. Further validating the need for industry regulation, Beautician List educates consumers about the dangers associated with unlicensed technicians and salons, including being exposed to sub-standard, unsafe practices. Also, Beautician List provides industry news, tips, trends, and other relevant information about beauty care and services, including information on proper procedures and state-specific board rules.
“Connecting consumers with verified professionals, Beautician List enables beauty enthusiasts to find the best local providers in their own neighborhood, as well as when they’re traveling,” said Dasha Minina, Beautician List founder and CEO, who is also a licensed nail technician. “More importantly, it helps them discover only licensed professionals who maintain the highest quality of health and safety standards, a huge concern that continues to plague the beauty industry."
How Beautician List works:
Beauticians, all of whom must hold a valid license, can register for online membership by providing their name, state, and valid license number, as well as enhance their profiles with further details (i.e. social media profiles, areas of specialty). Additionally, licensed beauticians gain access to an active forum for addressing questions and engaging in discussions.
Consumers can visit BeauticianListor download the free mobile app, and search for licensed beauticians based on areas of expertise, location, and name. The Beautician List community enables beauty enthusiasts and specialists, alike, to share photos of services, beauty news, and trends.
As every U.S. state has its own rules and regulations regarding cosmetology certification, there previously was no unified place to house this information. Beautician List is the only destination where data can be checked from any U.S. state, conveniently in one place.
“As a celebrity and freelance nail technician for photo shoots, movie sets, and personal celebrity sessions for more than 20 years, I am now very aware of the dangerous and unsanitary practices on sets,” said celebrity manicurist Elle, whose roster includes dozens of A-list celebrities. “I am disheartened that successful agents and casting reps do not properly vet some of our industry’s newer ‘artists’ simply because they can paint and create -- yet have never attended nail school. Thankfully, Beautician List is paving the way for maintaining regulation in the beauty industry.”
About Beautician List
Based in Englewood Cliffs, NJ, Beautician List launched in 2017 by entrepreneur Dasha Minina, a licensed nail technician, and serves to support licensed beauty professionals, while advocating for the education and safety of beauty and nail enthusiasts. For more information, visit BeauticianList.com and follow them on Facebook, Twitter, Instagram, and Pinterest. The free mobile app is now available on Android, as well as iOS.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai