Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
by Anne Moratto
Beauty Entrepreneur and Artist Sherette Parker Launches TREND Haircare
Parker, who is a MODERN SALON 100 Honoree, describes her line as "a modern, results-driven collection designed for all hair types and textures."
by Staff
May 10, 2025
Trend
2 min to read
Sherette Parker, founder and owner of the New York-based SalonTREND, recently added another accomplishment to her beauty industry successes with the launch of her signature haircare line, TREND. Parker,who is a MODERN SALON 100 Honoree, describes her line as "a modern, results-driven collection designed for all hair types and textures."
In addition to salon ownership and product development, Parker has led hairstyling teams for New York Fashion Week and Miami Swim Week, and has styled dozens of editorial photoshoots. Known for her vibrant personality, Parker debuted her brand in a big, beautiful way, with an enormous billboard reveal in Times Square on April 26, 2025.
ABOUT TREND HAIRCARE
TREND is a reflection of Parker’s time in the salon and on set: professional-quality products that are both effective and easy to incorporate into everyday routines. Rooted in years of industry experience and client care, the line includes a range of shampoos, conditioners, treatments, and styling essentials that support healthy hair.
“TREND is more than just a product line — it’s a continuation of the experience we’ve created at SalonTREND,” says Parker. “It’s about providing people with tools they can trust to maintain the health and integrity of their hair, whether at home or in the salon chair.”
Crafted with high-performance ingredients and a focus on versatility, TREND is designed to meet the evolving needs of clients who value both style and substance. The clean, modern packaging reflects the brand’s minimalist approach — professional, approachable, and always elevated.
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The Industry Remembers and Mourns Educator and Artist Dominique LyVar
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Brad Johns Dies at 70: A Friend Remembers the Celebrated Celebrity Colorist
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by Anne Moratto
Salon Today 2026 Technology Guide
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Looking Inward: With Community at Its Heart, Davines Reinvents Its Pro Channel for North America
The Davines Edit reflects the brand’s passion for people and planet.
by Anne Moratto
RÜTE Wash Launches Shower Cap Designed for Crown Washing and Hair Extensions
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Premiere San Antonio Returns as a Must-Attend Beauty Trade Show in the Southwest
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by Anne Moratto
MODERN SALON Boot Camp Is Coming to Philadelphia
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by Anne Moratto
Reddit Releases Its First Beauty-Specific Report: Conversations Around Beauty, Hair, Nail, and Skincare
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by Anne Moratto
Entries Are Open for Wella Professionals’ Trend Vision Awards 2026
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Black Beauty Roster Hosts Beauty Expo Presented by SalonCentric in NYC
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by Staff
Pro Beauty Pulse: A Monthly View of Industry Confidence
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by Stacey Soble
ASCP, ISPA and PBA Receive 2026 Power of Associations Award for Esthetics Licensure Compact
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In Dubai, Clients Visit the Salon Every Week. Here’s What That Market Can Teach You
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai