Sherette Parker, founder and owner of the New York-based SalonTREND, recently added another accomplishment to her beauty industry successes with the launch of her signature haircare line, TREND. Parker,who is a MODERN SALON 100 Honoree, describes her line as "a modern, results-driven collection designed for all hair types and textures."

In addition to salon ownership and product development, Parker has led hairstyling teams for New York Fashion Week and Miami Swim Week, and has styled dozens of editorial photoshoots. Known for her vibrant personality, Parker debuted her brand in a big, beautiful way, with an enormous billboard reveal in Times Square on April 26, 2025.

ABOUT TREND HAIRCARE

TREND is a reflection of Parker’s time in the salon and on set: professional-quality products that are both effective and easy to incorporate into everyday routines. Rooted in years of industry experience and client care, the line includes a range of shampoos, conditioners, treatments, and styling essentials that support healthy hair.

“TREND is more than just a product line — it’s a continuation of the experience we’ve created at SalonTREND,” says Parker. “It’s about providing people with tools they can trust to maintain the health and integrity of their hair, whether at home or in the salon chair.”

Crafted with high-performance ingredients and a focus on versatility, TREND is designed to meet the evolving needs of clients who value both style and substance. The clean, modern packaging reflects the brand’s minimalist approach — professional, approachable, and always elevated.