
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Created by Julie Hightower and Mireya Villarreal, Beauty Gives Back 2025 brought together over 1000 salon pros, students, educators, and brand leaders for a high-energy day of education, connection, and community.

photo courtesy of Beauty Gives Back

photo courtesy of Beauty Gives Back
Beauty professionals from across the U.S. gathered on September 15 at the Hilton Chicago/Oak Brook Hills Resort & Conference Center for the third annual Beauty Gives Back™, a sold-out event that once again proved it’s more than a conference—it’s a movement shaping the future of the beauty industry.
Created by Julie Hightower, Executive Board President of the Daisie Foundation, and Mireya Villarreal, Founder and CEO of the Pink Pewter Foundation, Beauty Gives Back 2025 brought together over 1000 salon pros, students, educators, and brand leaders for a high-energy day of education, connection, and community—with a mission to Inspire. Develop. Empower. Give.

photo courtesy of Beauty Gives Back
The 2025 event delivered a curated lineup of 25+ speakers and sessions that offered real-world strategies and heartfelt storytelling—bridging technical skill with business acumen and emotional resilience.
Featured Sessions Included:
Breaking Cycles, Building Empires: A Latina Founder’s Road to Impact – with Nadine Ramos, LASIO
Beauty Beyond the Chair: Cultivating Community and Wellness in Your Career – a panel presented by Ulta Beauty, featuring Dani Darmanin, Beto Sanchez and Bianca Donahue. Moderated by Kelly Ehlers, founder of The Evoke Agency and co-founder of The Tease.
Building a Beauty Community with SalonCentric #ItTakesAPro – led by Siiri Parks, SalonCentric
Redefining Beauty Standards: Driving Change in Hair Care Legislation & Culture – presented by Amika, and featuring Gianne L. Doherty, Keya Neal, Cara Crafton, and Jody Tyvela (PBA)
From Craft to Career: Lessons on Leadership & Client Loyalty – featuring Dimitra Louro, Mailá Extensions
Beauty on Your Terms: Entrepreneurial Journeys from Every Angle - featuring Jesse (Kirby) Perez Gil, Steve Wren, Dylan Pritchard and Kim Roxie. Hosted by Corey Gray from Hairdustry Podcast
The Psychology of Beauty: How Your Work Impacts Client Wellness & Confidence – featuring Dr. David Camacho, UI Health
Legacy Through the Clippers: The Ripple Effect of Barbering – featuring Larry Roberts
The emotional high point of the day came when North Lawndale (IL) College Prep senior Jessica Thurmond, who gained attention for styling classmates’ hair in her school bathroom, was awarded a full-ride scholarship to Pivot Point Academy, valued at over $22,500. The audience gave her a standing ovation, underscoring the event’s core mission of creating tangible change for aspiring professionals. Beauty Gives Back also celebrated incredible moments of giving, from scholarships and grants awarded to students and professionals. A full-ride cosmetology scholarship was given from Larry’s Barber College valued at $14,939. To date, Beauty Gives Back has awarded $170,000+ to students and industry professionals.

photo courtesy of Beauty Gives Back
Whether from the main stage or in hallway conversations, and at table sides, the emphasis was clear: Beauty Gives Back is setting a new standard for what professional development looks like in the beauty industry.
“We’re not just teaching skills—we’re offering access, mentorship, and real stories that show what’s possible,” said co-founder Mireya Villarreal.
“This isn’t about a moment; it’s about building momentum,” added Julie Hightower, co-founder. “When the beauty industry comes together like this, the impact is exponential.”
Beauty Gives Back featured:
25+ industry speakers and panelists
Scholarships and grants awarded
Countless moments of connection, confidence, and community

photo courtesy of Beauty Gives Back
As Beauty Gives Back™ continues to grow, it remains grounded in its mission: to create opportunities for emerging beauty professionals—especially those facing financial hardship—through events, education, and ongoing support.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
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Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

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As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

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Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai