Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
by Anne Moratto
Beauty Quest Group on a Journey to Revitalize Legacy Beauty Brands Rusk and Aquage
Innovation, creativity and passion define the mission of Beauty Quest Group as it sets out to revitalize legacy brands Rusk and Aquage.
by Staff
September 1, 2020
1/4
1 min to read
Beauty Quest Group™, an innovation incubator of premium salon products for tomorrow’s beauty customers, is disrupting the status quo. With a deep understanding and sincere appreciation of the beauty professional, they are responding to the changing needs of salon owners and professional hairdressers. The team at Beauty Quest Group is developing exciting new products that will help stylists express themselves as artists, so they can continue to delight their clients and always be improving their beauty business, through innovation, creativity and passion.
Under the Beauty Quest Group umbrella are two of the salon industry's most established brands, RUSK® andAQUAGE®. With a plan to reinvigorate these legacy brands, they are redefining the face of premium hair color, care and styling to reflect the changing face of beauty.
With the next generation of beauty customers in mind, Beauty Quest Group is inviting the industry to take a fresh look at their redefined brands, and to keep an eye out for exciting innovations to come, that will lead to a bright and beautiful future for stylists, their clients, and our industry.
AVAILABLE AT: COSMOPROF
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