Beautynova Americas, part of Beautynova Group, representing brandsmilk_shake, Depot and Medavita, has recently announced additions to the Beautynova Americas executive leadership team in Sales, Marketing and Education as part of its future growth strategy to serve the Professional Salon Industry.

“Adding top talent and industry leaders to our executive team is a key step in bringing our vision for the growth of our brands and the industry to life,” said Cory Couts, President of Beautynova Americas. “Our stellar team has a deep understanding and respect for every stylist, barber, salon owner and manager. We take a genuine and honest approach to building brands with integrity,” said Couts.

Joining the Beautynova Americas team are:

Scott Guinter, Senior Vice President, Sales, North America - Scott is a proven sales and operations leader through his extensive experience working as General Manager of Kao Salon USA and growing the Goldwell, KMS and Oribe brands. Throughout his career, he has earned the respect of customers and coworkers alike as a developer of sound strategies to accomplish organizational objectives. He is responsible for the development and growth of Beautynova in North America by achieving goals while delivering on the promise of keeping the salon, stylist and distributor at the center of decision making.

Aubrey Schutté, Vice President Marketing, North America - Aubrey Schutté brings a wealth of experience to Beautynova Americas as VP of Marketing for North America. She is a globally engaged and highly collaborative executive with a proven ability to shape and guide the implementation of 360-degree marketing and product launch campaigns. She will leverage her strong industry experience, having worked with brands such as Living Proof, René Furterer and Olaplex, to drive engagement with end users, build brand recognition, and increase product adoption through customized marketing solutions.

John Moroney, Senior Vice President Education, North America - John Moroney is an experienced and renowned industry professional and will be overseeing and developing all aspects of education and its intersection with awareness, business development and marketing. John brings more than 25 years of experience and accomplishments in the industry, having created value while serving in key leadership positions for major brands within the Professional Salon Industry, including Aveda, Wella, Sebastian, Goldwell and Olaplex.

The Beautynova executive team will be primarily based in the newly expanded Beautynova office in Wayne, New Jersey.

ABOUT BEAUTYNOVA AMERICAS

Beautynova Americas proudly represents the professional premium hair care brands milk_shake, DEPOT, and Medavita (operating in North America through our subsidiary, z.one concept USA, inc.). We pride ourselves on agility and creativity, catering to professional salons, barbershops, stylists and barbers via our network of independent distributors across the USA, Canada, and Latin America. Additionally, we reach consumers directly through a range of DTC e-commerce platforms.

ABOUT BEAUTYNOVA GROUP

Beautynova Group, based in Italy,  is a global leader in beauty, renowned for exceptional branding, R&D, and manufacturing capabilities. Beautynova is committed to responsible beauty, striving to improve lives with high-performing hair products crafted with care, respect, passion, and creativity. The group owns a premium portfolio of brands, including milk_shake, DEPOT, and Medavita, which are sold globally through premium salons and barbershops. Beautynova Group is a leading developer of professional haircare products through its private label division Beautynova Elite with over 18,000 owned formulations. Today, the group generates 75% of revenues outside of Italy, its home market, and exports to more than 70 countries.