MENU
SEARCHThe Museum of Contemporary Art, Los Angeles presents the first American museum exhibition of the work of fashion designers Bernhard Willhelm and Jutta Kraus. Bernhard Willhelm 3000: When Fashion Shows The Danger Then Fashion Is The Danger is a ...
Photo caption: Installation view of Bernhard Willhelm 3000: When Fashion Shows The Danger Then Fashion Is The Danger, February 7-May 17, 2015 at MOCA Pacific Design Center, courtesy of The Museum of Contemporary Art, Los Angeles, photo by Brian Forrest.
The Museum of Contemporary Art, Los Angeles presents the first American museum exhibition of the work of fashion designers Bernhard Willhelm and Jutta Kraus. Bernhard Willhelm 3000: When Fashion Shows The Danger Then Fashion Is The Danger is a site-specific work at MOCA Pacific Design Center that functions as a sculptural installation and features the designers' Fall/Winter 2015-16 collection. Including video, photography, and KEVIN.MURPHY haircare products hand-selected by by Willhelm, the installation is a meditation on the future of commerce and a forecast of the fashion experience.
Willhelm first discovered KEVIN.MURPHY products after dying his hair blonde and finding himself in need of intense hydration. He found a solution in HYDRATE-ME.WASH and RINSE, a range of products infused with Kakadu Plum, an Australian super-fruit.
Finding inspiration in both the packaging and the tongue-in-cheek names, Willhelm requested BORN.AGAIN, STAYING.ALIVE, SHIMMER.SHINE, BODY.MASS, EASY.RIDER, NIGHT.RIDER, GRITTY.BUSINESS, UN.DRESSED, SUPER.GOO, ROUGH.RIDER, SMOOTH.AGAIN, FULL.AGAIN, YOUNG.AGAIN, TEXTURE.MASTER, BODY.BUILDER, POWDER.PUFF, DAMAGE.MANAGER, and of course, HYDRATE-ME.WASH and RINSE, to be included in his exhibit. Over 1500 bottles of product are currently on loan and are incorporated throughout the installations and clothing displays.
Bernhard Willhelm 3000: When Fashion Shows The Danger Then Fashion Is The Danger runs through May 17, 2015 at MOCA Pacific Design Center.
Celebrating 60 years in haircare, Dippity-Do is honoring its styling heritage with its Girls with Curls collection, a reimagined Light Hold Gelée inspired by the brand's original 1965 styling gel.
Covet & Mane has expanded its Pro Color System with the launch of Color Boost Drops, completing what the company says is the first professional color system engineered specifically for hair extensions.
The 2026 Beauty Changes Lives Legacy Award has been awarded to Sam Villa for his trailblazing contribution, advocacy and mentorship that has profoundly transformed and elevated the professional beauty industry.
CND is relaunching its SHELLAC system with a new CND Visible Light Lamp, updated packaging, and an expanded shade offering.
Curl Cult founder Janine Jarman, a hairstylist, salon owner, educator, and product creator, is opening a community investment round that gives hairdressers and clients the opportunity to own a stake in the company they helped grow.
The night honored the artists and collections shaping the future of professional beauty during PBA NAHA 2026.
The ultra-lightweight, handle-free dryer is designed to reduce wrist strain while delivering powerful performance behind the chair.
Aura Salonware is proud to announce its 2026 scholarship recipients. This first-time scholarship in partnership with the Professional Beauty Association awarded three different scholarships to support beauty professionals at every point in their professional journey.
SalonCentric has announced its expansion into Alaska, marking the distributor’s presence across all 50 states and bringing additional access to professional beauty products, education and business support to licensed salon professionals in the region.
The 2026 Faces of Sola Visionaries encompass industry leaders driving innovation and meaningful change on their own terms.
Though their Astronaut of Hope collection of brushes and clips, ERGO Styling Tools raises $33,000 to support HairToStay, the first and only national nonprofit dedicated to making scalp cooling treatments affordable for cancer patients.
A new professional smoothing collection designed to help stylists control frizz and humidity while maintaining natural-looking results.
At the America’s Beauty Show press conference—hosted in collaboration with Cosmetologists Chicago—these standout professionals were recognized for their contributions to the industry.
A full day of education for hairstylists and salon pros focused on pricing, personal branding, client experience, social media, and long-term career growth.
A new report criticizes the regulations' impact against students and entrepreneurs.
As rich red-violet tones continue trending, the brand introduces two new demi shades designed for depth, shine, and dimensional color.
amika's new Stylist Circle is a community-first model designed to reflect and support the full spectrum of today's working stylists. Find out how you can join.
