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SEARCHBeth and Carmine Minardi held two special events and their salon introducing Joico’s K-Pak VaporIron (Beth is the Vero K-Pak Color spokesperson) and the Minardi Color Perfect Lighting System to more than 100 salon professionals and beauty editors.
Carmine Minardi, Sara Jones, Beth Minardi and Ron Krassin, president of Zotos International.
THE EVENTS:
The Joico K-Pak ReconstRx VaporIron launch and the beauty industry introduction of the Minardi Color Perfect Lighting System, each held at the Minardi Salon in New York City.
THE DETAILS: Beth and Carmine Minardi held two special events at their salon introducing Joico's K-Pak VaporIron (Beth is the Vero K-Pak Color spokesperson) and the Minardi Color Perfect Lighting System to more than 100 salon professionals and beauty editors. Among those in attendance were: Sara Jones, senior vice president and general manager of Joico; Patrick O'Keefe, director of communications; and celebrity hairstylists George Papanikolas, Michael Kriston, Marco Pelusi, Salvatore Minardi and Michael and Geri-Anne Dipaolo of Masello Salon Services of New England. The events included product demonstrations and tours of the salon.
A SPECIAL HIGHLIGHT: Senior hair colorist Tohmas Elmlund, who is also a painter (tohmase.com), prepared 12 large canvases to exhibit at the events. This special exhibit will be on display at the salon through July (minardinyc.com).
THE LAST WORD: "Each event was so perfect," said Beth Minardi. "They were fun, festive, with wonderful guests, dear industry friends, and all kinds of beautiful people. Carmine and I loved sharing time with salon professionals who share our passion about the professional salon business."
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