New Biolage R.A.W. Color Care Shampoo and Conditioner gently bathes hair with nourishing coconut milk and anti-oxidant-rich meadowfoam. These milks leave haircolor shiny; extend color vibrancy and result in hair that’s supple, conditioned and soft to the touch.  And like all natural-origin formula R.A.W. products, R.A.W. Color Care is free of silicones, sulfates, parabens and artificial colorants.

Biolage R.A.W. also offers a unique, post-color service option. The Biolage R.A.W. Color Care Acidic Milk Rinse is designed to be applied immediately after any color or lightener service in the salon. The acidity in this formula counteracts the alkalinity of hair color by sealing the hair cuticle that is expanded by the action of alkaline tints and lighteners. To imagine the results, picture a coat of paint over a textured, stucco wall and another coat of paint over a smooth wall. The rinse fills the gaps, chinks and nicks that occur after a haircolor service, so the color appears supremely smooth, even, reflective and flawless—like the paint over the smooth wall. And true to its natural origin ingredient heritage, Biolage R.A.W. Color Care Acidic Milk Rinse contains coconut milk and oat milk to transform the backbar into a “health bar” for color-treated hair!

Biolage R.A.W. Color Care joins the popular Biolage R.A.W. range—real, authentic and wholesome formulas for all hair types. It will be available in fine salons in February of 2018.

Visit matrix.com/biolage/raw.