MENU
SEARCHMatrix’s Biolage reinvention is all about BioMatch Technology—using nature as inspiration for product performance.
Matrix’s Biolage reinvention is all about BioMatch Technology—using nature as inspiration for product performance.
The Challenge: Hair color that loses its vibrancy too quickly.
BioMatch: Orchids don’t fade because they contain flavonoids, which filter out UV rays that can oxidize color, causing it to lose vibrancy.
The Solution: Colorlast protects hair from colordegenerating free-radicals, rebalances moisture to keep hair color looking fresh and evens out the hair surface to enhance shine.
The Challenge: Dry, dehydrated, lifeless hair.
BioMatch: Aloe plants never dry out, even under the most extreme climatic conditions because they trap and store moisture within their leaves to survive through long periods with no rainfall.
The Solution: Hydrasource provides maximum moisture absorption and retention. With regular use, hair’s ability to absorb moisture is maximized.
The Challenge: Limp, lifeless hair.
BioMatch: The expansive cotton flower never falls flat due to internal elastic tensile fibers that develop into twisted formations that fill the interior of the plant, ensuring long-lasting shape.
The Solution: Volumebloom produces long-lasting, bouncy volume by multiplying inner fibers and building volume with flexible polymers.
The Challenge: Coarse texture and unruly frizz.
BioMatch: Moisture-repelling camellia flowers can endure for 1,000 years in monsoon conditions, through lipid production that seals out moisture.
The Solution: Smoothproof provides powerful humidity control by aligning the cuticle to lock out frizz-causing moisture.
The Challenge: Oil and residue build-up BioMatch: Lemongrass’s antiseptic properties allow it to self-cleanse.
BioMatch: Lemongrass's antiseptic properties allow it to self-cleanse.
The Solution: Clean reset removes residue gently by preserving hair’s natural lipids.
Biolage Shampoo Group
Celebrating 60 years in haircare, Dippity-Do is honoring its styling heritage with its Girls with Curls collection, a reimagined Light Hold Gelée inspired by the brand's original 1965 styling gel.
Covet & Mane has expanded its Pro Color System with the launch of Color Boost Drops, completing what the company says is the first professional color system engineered specifically for hair extensions.
The 2026 Beauty Changes Lives Legacy Award has been awarded to Sam Villa for his trailblazing contribution, advocacy and mentorship that has profoundly transformed and elevated the professional beauty industry.
CND is relaunching its SHELLAC system with a new CND Visible Light Lamp, updated packaging, and an expanded shade offering.
Curl Cult founder Janine Jarman, a hairstylist, salon owner, educator, and product creator, is opening a community investment round that gives hairdressers and clients the opportunity to own a stake in the company they helped grow.
The night honored the artists and collections shaping the future of professional beauty during PBA NAHA 2026.
The ultra-lightweight, handle-free dryer is designed to reduce wrist strain while delivering powerful performance behind the chair.
Aura Salonware is proud to announce its 2026 scholarship recipients. This first-time scholarship in partnership with the Professional Beauty Association awarded three different scholarships to support beauty professionals at every point in their professional journey.
SalonCentric has announced its expansion into Alaska, marking the distributor’s presence across all 50 states and bringing additional access to professional beauty products, education and business support to licensed salon professionals in the region.
The 2026 Faces of Sola Visionaries encompass industry leaders driving innovation and meaningful change on their own terms.
Though their Astronaut of Hope collection of brushes and clips, ERGO Styling Tools raises $33,000 to support HairToStay, the first and only national nonprofit dedicated to making scalp cooling treatments affordable for cancer patients.
A new professional smoothing collection designed to help stylists control frizz and humidity while maintaining natural-looking results.
At the America’s Beauty Show press conference—hosted in collaboration with Cosmetologists Chicago—these standout professionals were recognized for their contributions to the industry.
A full day of education for hairstylists and salon pros focused on pricing, personal branding, client experience, social media, and long-term career growth.
A new report criticizes the regulations' impact against students and entrepreneurs.
As rich red-violet tones continue trending, the brand introduces two new demi shades designed for depth, shine, and dimensional color.
amika's new Stylist Circle is a community-first model designed to reflect and support the full spectrum of today's working stylists. Find out how you can join.
