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California Dreaming: Paul Mitchell at Wolk Morais

 On April 13, 2015,  a team of Paul Mitchell stylists led by Emmy-nominated hairdresser Noogie Thai, joined fashion designers Brian Wolk and Claude Morais for the debut of WOLK MORAIS, a new label designed, sourced and manufactured in ...

Anne Moratto
Anne MorattoDirector of Brand Content Strategy, MODERN SALON and NAILS
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May 8, 2015
California Dreaming:  Paul Mitchell at Wolk Morais
California Dreaming:  Paul Mitchell at Wolk Morais
California Dreaming:  Paul Mitchell at Wolk Morais
California Dreaming:  Paul Mitchell at Wolk Morais

MODELS GATHER FOR A GROUP SHOT AT THE HAIR AND MAKEUP TEST, A CHANCE FOR EVERYONE INVOLVED TO SEE THE LOOKS COME TOGETHER

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 On April 13, 2015,  a team of Paul Mitchellstylists led by Emmy-nominated hairdresser Noogie Thai, joined fashion designers Brian Wolk and Claude Morais for the debut of WOLK MORAIS, a new label designed, sourced and manufactured in Los Angeles and drawing inspiration from the city's colorful tradition. The show took place at Kohn Gallery in Hollywood, CA.

Hair was cool-girl casual and 1970's sleek and straight.  With a pop art palette, the fashion was complemented by hairstyles sometimes accented with handmade Dinosaur headbands (a tribute to the La Brea Tar Pits? or maybe to "The Flinstones"?) and wide-brimmed Spanish torreador hats with pom-poms.   The young models wore a 1970s footwear staple reimagined, the Dr. Scholl's sandal, presented in patent leather.  The overall effect was youthful, optimistic, feminine without being fussy and completely engaging. 

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Hairdresser Anthony Martinez from Robert Cromeans Salon was the Paul Mitchell stylist working with the designers at the hair and makeup test, a few days prior to the runway show.

"We love to involve our artists in these events, "said Paul Mitchell PR Manager Lindsey Provost.  "It's a great experience for them to be backstage at these shows and we love these collaborations, where we all come together to create a beautiful finish."

www.paulmitchell.com




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