MENU
SEARCHChina Glaze offers more way for nail lovers to interact with the brand.
China Glaze professional nail care has unveiled a new look for ChinaGlaze.com. Responsive to mobile and developed with social traffic in mind, the new site demonstrates the extensive colour selection China Glaze has to offer. The revamped site boasts a fashion-forward look and easy navigation, and is designed to promote products while building a community of colour enthusiasts through linking content, personalization, trends and inspiration.
“Colour exploration was the basis for the creative development of the new site,” said Kristen Spaun, Director of Digital Marketing at China Glaze’s parent company, American International Industries. “With the expansive colour palette China Glaze has to offer, the colour possibilities are endless. The China Glaze® girl polishes her nails as an expression of how she feels or wants to feel; we wanted to bring that colour, passion and creativity into the site for our users to express themselves and inspire each other.”
Highlights of the new website include:
• Seeking Colour – We are surrounded by beautiful colour every day. China Glaze captures those moments of colour inspiration in the Live in Colour: Colour Quest section. From fashion and beauty to travel and lifestyle, and everything in between, users can browse by a specific colour shade or theme to spark inspiration. They can also upload their own colourful visuals and favorite nail art looks to add to the gallery.
• On Trend: Visit the Trending section to view a live feed of trending content connected to China Glaze’s Pinterest, Facebook, YouTube, Instagram and Twitter feeds – all pulled together in one place for easy navigation.
• Nail Artist – Click through the What’s Hot section to get the latest nail art trends. Each design features step-by-step tutorials to easily recreate looks such as Half Moon, Polka Dots and Galaxy nails. Designs are sorted by Beginner, Intermediate and Advanced skill set, and feature suggested shades to replicate the look.
• Beauty Beholder – Consumers can create a user account with the option to use their Facebook account login credentials to save their favorite China Glaze® shades and collection, create a wish list of shades and an inventory list of shades they already own.
• Virtual Manicurist – In the Try On: Colour Studio, consumers can virtually try on any China Glaze® shade, customizing the skin tone, nail length and nail shape to match their own hand, and save desired shades to their user account for easy reference.
• Responsive Layout – No matter the device, the new ChinaGlaze.com design optimizes and delivers the website in the best way possible.
Celebrating 60 years in haircare, Dippity-Do is honoring its styling heritage with its Girls with Curls collection, a reimagined Light Hold Gelée inspired by the brand's original 1965 styling gel.
Covet & Mane has expanded its Pro Color System with the launch of Color Boost Drops, completing what the company says is the first professional color system engineered specifically for hair extensions.
The 2026 Beauty Changes Lives Legacy Award has been awarded to Sam Villa for his trailblazing contribution, advocacy and mentorship that has profoundly transformed and elevated the professional beauty industry.
CND is relaunching its SHELLAC system with a new CND Visible Light Lamp, updated packaging, and an expanded shade offering.
Curl Cult founder Janine Jarman, a hairstylist, salon owner, educator, and product creator, is opening a community investment round that gives hairdressers and clients the opportunity to own a stake in the company they helped grow.
The night honored the artists and collections shaping the future of professional beauty during PBA NAHA 2026.
The ultra-lightweight, handle-free dryer is designed to reduce wrist strain while delivering powerful performance behind the chair.
Aura Salonware is proud to announce its 2026 scholarship recipients. This first-time scholarship in partnership with the Professional Beauty Association awarded three different scholarships to support beauty professionals at every point in their professional journey.
SalonCentric has announced its expansion into Alaska, marking the distributor’s presence across all 50 states and bringing additional access to professional beauty products, education and business support to licensed salon professionals in the region.
The 2026 Faces of Sola Visionaries encompass industry leaders driving innovation and meaningful change on their own terms.
Though their Astronaut of Hope collection of brushes and clips, ERGO Styling Tools raises $33,000 to support HairToStay, the first and only national nonprofit dedicated to making scalp cooling treatments affordable for cancer patients.
A new professional smoothing collection designed to help stylists control frizz and humidity while maintaining natural-looking results.
At the America’s Beauty Show press conference—hosted in collaboration with Cosmetologists Chicago—these standout professionals were recognized for their contributions to the industry.
A full day of education for hairstylists and salon pros focused on pricing, personal branding, client experience, social media, and long-term career growth.
A new report criticizes the regulations' impact against students and entrepreneurs.
As rich red-violet tones continue trending, the brand introduces two new demi shades designed for depth, shine, and dimensional color.
amika's new Stylist Circle is a community-first model designed to reflect and support the full spectrum of today's working stylists. Find out how you can join.
