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SEARCHTerri Taricco, Vice President of Marketing, Helen of Troy, chose the beauty industry. Find out why.
Terri Taricco
Vice President of Marketing, Helen of Troy
Year I Obtained My Beauty License: 1984
I chose beauty because the beauty industry allowed me to raise my children and work my hours around them. I was able to express myself creatively. As my children grew, I was able to spend more hours in the business and branch out to other areas. After high school, I had aspirations of being a bomb demolition expert. I thought that diffusing explosives would be an exciting career. Although I discovered that untangling bombs was literally a breathtaking experience-I am more of a high heels kind of gal.
After my divorce, I was a single mother, working as a waitress and receiving government assistance. But I managed to graduate from beauty school through a state-funded program. The next step was taking out a loan and opening a salon. I enjoyed stints at R.G. Shakour and the Professional Beauty Association before joining Helen of Troy in 2004. On my journey, I seized every opportunity, trusting that I would learn what I needed to know along the way.
Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.
As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.
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One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.
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Sponsored by BeautyWorld Dubai
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Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
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