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SEARCHThese two playful wave styles require minimal heat and styling products when created with Matrix’s Opti.Effects Collection Kit.
These Two playful wave styles require minimal heat and styling products when created with Matrix’s Opti.Effects Collection Kit.
Hair: Robert Santana| Photography: Teddy Maki
GET THE LOOK: Surf Wave
To achieve this look, gently mix the activator with waving lotion and apply. When processing is complete, apply neutralizer and process for five minutes. Unwrap rods and re-saturate; then, rinse with lukewarm water for five minutes. To style, spray in Total Results Moisture Cure 2-Phase Treatment on damp hair to detangle and prevent frizz. Apply Total Results Super Defrizzer Gel for added definition to the curls. Dry hair using a diffuser. For body and control, use Total Results Amplify Flexible Hold Hair Spray for a look that lasts all day.
Hair: Franco Della Grazia| Photographer: Teddy Maki
GET THE LOOK: Body Wave
To achieve this look, spray in Total Results Moisture Cure 2-Phase Treatment on damp hair to detangle. Apply Total Results Heat Resist Blow Out Tamer Shape Enhancing Gel for thermal protection and hold. Starting in the fringe, take a horizontal sub-section, blow-dry with a large round brush. After sub-section is completely dry, clip this section on base. Repeat this step until whole head is dried and all sections secured. Once set has cooled, unclip the hair and gently open up the set by gently raking through with your fingers. For Body and control, use Total Results Amplify Flexible Hold Hair Spray for a look that lasts all day.
A reimagined Press Conference and Official Show Launch will feature the artistry and creative direction of the Chrystofer Benson Artist Team, an exclusive first look at America’s Beauty Show 2027, and an invitation to EXPERIENCE the PULSE - The Heartbeat of the Professional Beauty Industry.
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Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.
One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.
According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.
