All color damages hair to some degree and until recently the only way to repair it was after the fact. Now more and more hairdressers are discovering that is no longer true. ColorpHlex repairs damage and strengthens hair during the color and bleach process with ColorStrong Complex, a naturally derived vegetable protein molecule that helps reduce damage and breakage.

Patented and scientifically formulated, ColorpHlex reinforces bonds, improving the strength and quality of the hair from the inside out.

According to a study produced by a renowned independent laboratory, colored and bleached hair treated with ColorpHlex leaves hair three times stronger than bleaching alone. And when followed by No. 2, the second part of the treatment performed at the bowl after shampooing, hair is left as strong as virgin hair. The two-step process does not affect color formulas, processing times or developer levels.

One of the three kits ColorpHlex offers, this ColorpHlex Intro Kit includes a 2 oz bottle of Step 1 Color Strengthening Additive and a 4.5 oz bottle of Step 2 After Color Strengthening Finish.

For more information, visit www.colorphlex.com.