Colorproof Haircare has unveiled a complete brand refresh in response to the market's rapid growth, industry and packaging trends, and new ingredient technology. Along with reformulating the Colorproof portfolio of hair care solutions to preserve, repair, and protect color-treated hair, Colorproof has revolutionized the brand’s packaging and marketing imagery with a bolder, more monochromatic theme.

Sustainable Packaging

Each new, sustainable package takes on a clean and modern silhouette while incorporating eye-catching details such as brushed, metallic, gold caps with an embossed logo, and unique, high-gloss-on-matte finishes. The result for salon guests is a stunning on-shelf shopping experience.

In addition to the refresh, the company is launching three new products:

• Moisture Styling Crème, designed to deliver both hydrating and styling benefits for clients seeking an air-dried style or a polished, heat-styled look. The leave-in styling cream sets the stage for a smooth and soft finish while delivering hydration, light control, color and heat protection, and reduced blow-drying time.

• Pre-Tox Spray, a pre-shampoo treatment that gently and easily filters away environmental pollutants, hard water minerals, and dulling residue. Designed to be sprayed on dry hair before washing, the treatment extracts color-dulling buildup for the ultimate refresh while clarifying strands to reveal brighter, more brilliant hair. 

• Instant Reboot Treatment Masque a weekly "reset" treatment that nourishes and replenishes damaged, color-treated hair. Zero-fuss, lightweight formulas instantly transform hair in a two-step process by 1) infusing hair with essential hydration and nourishment and 2) locking it in with a featherweight, protective, glossing seal. The masque leaves hair vibrant, soft, and smooth with healthy shine. 

Moisture Styling Creme Expands the Moisture Collection, while the other two products are part of the Essentials Collection for hair health and color longevity.