
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
TONI&GUY global creative director and current British Hairdresser of the Year Cos Sakkas has been named International Hairdresser of the Year for a record-breaking third time.

"Sakkas describes his "Luminescent collection" as "super-focused on hair and hair texture, keeping everything simple."
Photo: Toni&Guy
TONI&GUY global creative director, Cos Sakkas, has won the title of International Hairdresser of the Year for the third consecutive year. Sakkas is the first hairdresser to clinch the title three times. Presented by International Hairdressing Awards founder Mikel Luzea and global ambassador Sergi Bancells as he was working in Cyprus, he adds this award to his current British Hairdresser of the Year title, which he won for the second time this year. TONI&GUY clinched two other awards — Efi Davies won International Avant Garde Hairdresser of the Year with her HandMade collection, and Sam Elliott, who was named International Men’s Hairdresser of the Year with images from his Boys Don’t Cry collection.
“This is incredible, I am speechless, and I am honored to win this again. This award isn’t just for me but for my family, my team photographer Jack Eames, Lan Nguyen-Grealis on make-up, styling by Borna Prikaski, and the whole TONI&GUY global team. My Luminescent collection is super focused on hair and hair textures, keeping everything simple is my style with femininity through the shapes, but at the same time adding those little twists that make it interesting. It’s all the little ingredients that make it exciting.”
— Cos Sakkas, TONI&GUY Global Creative Director
The winners were revealed on a worldwide tour, where Mikel and Sergi visited salons and hairdressers to present the awards in LA, London, and Sydney. The winners will be invited to a special event in Lisbon on April 29th where they will walk the purple carpet, view a catwalk presentation, enjoy dinner, and pick up the Purple Lady trophy. The event is sponsored by Revlon Professional, Salon Look, The Hair MBA, Artero, and Estetica Magazine.

The 2024 International Hairdresser of the Year award was presented to Sakkas by International Hairdressing Awards Founder Mikel Luzea and Global Ambassador Sergi Bancells.
Photo: Toni&Guy
Cos Sakkas is a long-standing member of the award-winning artistic team, as TONI&GUY’s global creative director. He is the current British Hairdresser of the Year, having previously being nominated in 2018, 2019, 2020, and 2021. He is also the 2022 and 2023 International Hairdresser of the Year and 2022 Fellowship Hairdresser of the Year. He has won London Hairdresser of the Year three times and is a member of the Hall of Fame. He is a regular at events, shows, and seminars around the world, including London Fashion Week where he is in demand by top fashion designers. He is well placed for quotes on trends, education, and the latest techniques.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
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