Cosmoprof North America hosted a breakfast meeting for exhibitors at the recent International Salon Spa Expo (ISSE) in Long Beach, California to offer an overview Cosmoprof North America and why attendance at this major beauty trade event is a good investment for manufacturers and distributors.

Testimonials regarding the importance of CPNA were provided by a panel that included Harlan Kirschner of The Kirschner Group, Bruce Selan of Zotos, Anne Maza of Olivia Garden, Daniela Ciocan, US marketing and communications director for SoGeCos of America and Tony Michalski of US Commercial Service, a division of the Department of Commerce, which helps manufacturers find foreign trade opportunities. .

Panel members explained that Cosmoprof, part of SoGeCos, the organization that hosts Cosmoprof Bologna and Cosmoprof Asia in addition to CPNA in Las Vegas, provides an international platform for exposure of beauty products to buyers, distributors, retailers and beauty bloggers and trend spotters.

CPNA brings together all segments of the beauty industry with national and group pavilions and more than 850 exhibits from 36 countries. The International Buyer Program gives exhibitors the opportunity to meet with pre-qualified distributors and importers from a wide range of countries at pre-scheduled appointments. Discover Beauty showcases new and emerging beauty brands and pairs them with qualified and interested buyers. CPNA offers 1-to-1 Beauty Matchmaking, a software program that allows manufacturers and distributors to communicate and set up appointments. The business-to-business event also offers a range of educational conferences, panels and roundtables covering topics for distributors, product manufacturers and sales and marketing executives.  Cosmoprof North America will be held July 14-16, 2013 at the Mandalay Convention Center in Las Vegas as part of the Professional Beauty Association’s beauty Week. Visit cosmoprofnorthamerica.com.